Google Assistant is both the name of a consumer-facing assistant baked into consumer products as well as a platform designed to allow the Google search engine to interact with users in a conversational manner.
Google Assistant was announced in May 2016. It first appeared integrated into Google’s communication app Allo in September 2016. In October 2016, it was made part of the Google Pixel phone. In November 2016, it was put into the Google Home device. In February 2017, it came to Android Wear watches. In March 2017, it was widely released for Android phones running Android 6 and 7.
Google plans to add Google Assistant into more products and applications, but it hasn’t said what those will be.
For more about Google Assistant, see our stories below.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates recipe markup for Google Search & Google AssistantMay 3, 2018 by Barry Schwartz Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant. Compare 16 […]
Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist […]
SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it celebrates search marketers with the largest and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out of budget-limited campaignsApr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop shares how to get the […]
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for […]
When Google's first-party responses are not available, Google may ask if you want to use a third-party service.
Apple must succeed in AI if it is to remain competitive with rivals.
April Fools' Day 2018: Google, Amazon & more have fun over the weekend
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews […]
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and conversions.
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
Failure to improve Siri will eventually impact iPhone sales.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Images update: Captions added to images, pulled from the page title tagMar 13, 2018 by Michelle Robbins To add more context to image results, Google will now display a caption […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support. […]
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web migrations: A checklist for moving […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins After years of pushing for ‘secure by default’ web sites, Google will identify […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant adds new media capabilities ahead of HomePod release Feb 1, 2018 by Greg Sterling You can now wake up to a favorite playlist and use voice to pick up […]
You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.
Sales of Google Home smart speakers are considerably smaller.
Google has quality raters specifically for voice search-related search results. These raters look for information satisfaction, length, formulation and elocution.
A test includes a new callout and ad treatment for the shopping program in mobile search results.
Here are several trends that will affect nearly every search marketer in the year ahead.
Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests ‘more results’ mobile search interface and new search refinement buttonsDec 21, 2017 by Barry Schwartz Google told us, “We constantly experiment with new search formats and experiences to deliver […]
In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms mid-December search ranking algorithm updateDec 20, 2017 by Michelle Robbins As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data […]
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
While it makes lots of mistakes, it also gets lots of things right.
This year's Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar.