Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.
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Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
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The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Merchants no longer have to manually figure out which badge is being applied to each of their items.
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
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The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.