5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
YouTube disclosures finally shed some light the video giant's advertising trend.
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center.
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.
Walmart Media Group named four initial advertising partners to support sponsored search campaigns.
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center.
Margrethe Vestager may require Google to make additional changes in the SERP.
The changes that can affect the visibility of your products in Google Shopping.
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
See average cart size, cost of goods sold, gross profit and more for your campaigns.
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
It enables access to Google Ads' Smart Bidding capabilities.
New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management and Amazon Advertising practice areas.
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
The feature is rolling out now and available through a handful of reviews partners.
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
This is part of a larger effort to own consumer transactions and help users "get things done" on Google.
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
The redesign and new features aim to lure shoppers away from Amazon.
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform.