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Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Plus, Facebook leaks 500 million users' data
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
A guide to testing the latest Google Ads features and let them work for you.
This method can help you take full advantage of the Google bid simulator.
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
Recent change in consumer behavior has put local search on the map.
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.
Smartphones will drive the majority of online retail traffic and 42% of sales.