5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant's advertising trend.
Google Shopping
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
The digital marketing transformation led by Google and Amazon
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms.
Google rolls out organic ‘Popular Products’ listings in mobile search results
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center.
Google buys Pointy to bring SMB store inventory online
The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads.
Brands can now buy Walmart sponsored search ads via API partners
Walmart Media Group named four initial advertising partners to support sponsored search campaigns.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
The big PPC shifts of 2019 that will shape how we market in 2020
Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
2019 benchmark report: brand vs. non-brand traffic in Google Shopping
New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms peaked.
Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
Tired of manually checking for Google Merchant Center disapprovals? This script has you covered
This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center.
European antitrust chief says Google’s auction-based shopping remedy not working
Margrethe Vestager may require Google to make additional changes in the SERP.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
Google Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.
E-commerce ad spend on search and social product ads keeps growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
Shopify Marketing now integrates with Microsoft Advertising
With the latest integration, merchants can run search campaigns across the Microsoft network within the e-commerce platform.
Search Ads 360 rolls out auction-time bidding for Google Search campaigns
It enables access to Google Ads' Smart Bidding capabilities.
Beyond conventional SEO: Unravelling the mystery of the organic product carousel
New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management and Amazon Advertising practice areas.
Report: Product advertising is driving spend growth in search, social, marketplace
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Prime Day halo effect and 6 other trends to watch for back-to-school search marketing
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Emoji SEO presents opportunities for video
Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility.
New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews partners.
PWA: How to avoid partial rendering issues with service workers
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant
This is part of a larger effort to own consumer transactions and help users "get things done" on Google.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Why set it and forget it doesn’t work with feeds or campaigns
Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.
Learn how to get better returns from Microsoft Ads
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform.