Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Plus, the secret to managing people is less management and more peopling
Instead of removal from Google Search, your products may still show up but the performance will be limited.
And holiday sales will break a new record as Cyber Week growth slows down.
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
Health insurance ad formats for Microsoft Advertising...
Plus, why basic questions about search marketing never go out of style.
Plus, the case for zero-party data as we approach the end of third-party cookies.
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Plus more on Google search-related changes that you may have missed.
Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.
Also Google said HTML title tags still used for ranking purposes.
Plus, the latest trends in local search: personalization and depth of content
From actionables to high-quality PPC management
Also Google Shopping bug and Google Ads campaign set up screen.
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
Also, Target impression share in Microsoft Advertising grows.