No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Plus, here’s your guide to auditing for Core Web Vitals
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.
Plus, Facebook leaks 500 million users' data
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
A guide to testing the latest Google Ads features and let them work for you.
This method can help you take full advantage of the Google bid simulator.
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
Recent change in consumer behavior has put local search on the map.
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.
Smartphones will drive the majority of online retail traffic and 42% of sales.
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Pricing and promotions in Google Shopping could be more important than ever this year.
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
Initially launched in the U.S. in April, now available worldwide in mid-October.
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.
Responding to changing consumer behavior, Google starts emphasizing BOPIS
Google also announced pre-holiday updates for Local campaigns.
The new offering launches with a small volume of traffic in the U.S. this month.
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
Google is surfacing product attributes such as "Material" in Shopping ads.
This is the second big shake up for Google's commerce efforts this year.
Lower load times can increase your organic visibility and help you sell more.
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.
Make sure to double check those abandoned cart metrics; they may be inflated.
The "Sponsored" label will be retired on desktop results, too.