Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
Google Shopping
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
The rise of Google Shopping in search marketing
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales.
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
Google launches new ad formats for local campaigns and pickup later option for local inventory ads
Google announced a number of local ad features at its annual Google Marketing Livestream event.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Smart Shopping Campaigns: How SEA specialists score with new insights
Focus on cross-sell, upsell and other valuable insights.
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Bing’s new shopping features emphasize comparison shopping
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
The 5 latest Google Ads features and how to make the most of them
A guide to testing the latest Google Ads features and let them work for you.
Optimize Smart Shopping campaigns: Manage turnover and margin
This method can help you take full advantage of the Google bid simulator.
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Google Hotel search showing free listings in results
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout.
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
New key insights from Google’s John Mueller at SMX
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping listings.
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.