July boycott: Marketing without Facebook Ads
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Plus, some early stats on the effect of free listings in Google Shopping.
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
YouTube is continuing to make more ads more shoppable.
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
New features and updates are aimed at local businesses and services in the "reopening phase."
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Walmart brought in more online revenue than eBay in May for the fist time.
Smart Shopping campaigns aren’t just a feature update.
It's free! Take full advantage of Surfaces across Google.
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Store closures crashed traditional retail spending, but online sales are still on fire.
The integration makes it easier to get up and running with Google's free Shopping listings.
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
The suggestions surface for multiple intents for logged-in users.
Nimble, measurable, and cost-effective ways to market in challenging times
The elements are there, now all Google needs is near flawless execution.
It is now rolling out and should be fully live in the US by early next week.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
How to get your products eligible, make your listings more competitive and measure traffic from Popular Products.
While these strategies are particularly valuable now, they can be applied any time surplus inventory is an issue.
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
The company said it was hiring 100,000 new employees to meet increased demand.
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Packing an astonishing amount of information into an easy-to-digest visual, it's well worth the download.
By using the codes in this article, you can connect Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio and easily share the analysis with your team.
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.
See how your product pricing compares to your Google Shopping competitors.
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.