Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales.
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
Search Console changed how you debug some AMP URLs.
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Plus, Broad Match Modifier goes away in July
Also, non-AMP content now in top stories carousel.
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
Plus, tips for choosing the right event to speak at.
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
Google cuts short names from Google My Business
A new method for an automated and structural collection of crawl data.
Also UGC spam, shopping policies, phone calls and more.
Microsoft Audience Network is also expanding to two new markets: France and Germany.
Google announced a number of local ad features at its annual Google Marketing Livestream event.
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Focus on cross-sell, upsell and other valuable insights.
Plus, here’s your guide to auditing for Core Web Vitals
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.