Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
Google Shopping is a service that lets users search for products online and compare prices.
Vendors can list products for free, with additional paid advertising options available. Product results are ranked based on relevancy, quality and spend (for sponsored listings).
Google Shopping was formerly known as Google Product Search until taking its current name in 2012.
We invite you to read our guides and tips for using Google Shopping, along with the latest news and feature updates.
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.
Responding to changing consumer behavior, Google starts emphasizing BOPIS
Google also announced pre-holiday updates for Local campaigns.
The new offering launches with a small volume of traffic in the U.S. this month.
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
Google is surfacing product attributes such as "Material" in Shopping ads.
This is the second big shake up for Google's commerce efforts this year.
Lower load times can increase your organic visibility and help you sell more.
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.
Make sure to double check those abandoned cart metrics; they may be inflated.
The "Sponsored" label will be retired on desktop results, too.
Alternative media plan considerations for businesses participating in #StopHateForProfit.
Plus, some early stats on the effect of free listings in Google Shopping.
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.
YouTube is continuing to make more ads more shoppable.
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns.
New features and updates are aimed at local businesses and services in the "reopening phase."
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding.
Walmart brought in more online revenue than eBay in May for the fist time.
Smart Shopping campaigns aren’t just a feature update.
It's free! Take full advantage of Surfaces across Google.
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds.
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider.
The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.
Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.
We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Store closures crashed traditional retail spending, but online sales are still on fire.
The integration makes it easier to get up and running with Google's free Shopping listings.
Local Inventory Ads gain prominence with "In store" mobile experience and "Curbside pickup" option.
The suggestions surface for multiple intents for logged-in users.
Nimble, measurable, and cost-effective ways to market in challenging times
The elements are there, now all Google needs is near flawless execution.
It is now rolling out and should be fully live in the US by early next week.
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce platforms.