ChatGPT
Search Engine Land is your source for ChatGPT news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Should you block ChatGPT’s web browser plugin from accessing your website?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
Is ChatGPT your secret weapon for SEO content editing?
Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT can aid with content editing for SEO.
Google Bard is here and disappointing vs. Bing Chat and ChatGPT
Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and search intent on Google's AI chatbot.
Your SEO guide to the ChatGPT API
The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize the API for specific SEO use cases.
How ChatGPT can help with local SEO
From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can (and can't) help in local SEO.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
ChatGPT for link building: A primer
This quick guide shows how to use the popular AI chatbot to support your link building processes and campaigns.
ChatGPT and SEO content: Where do we go from here?
ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective.
Microsoft explains how Bing AI Chat uses ChatGPT and Search with Prometheus
Company reveals details about how its Prometheus AI model makes Bing Chat so fast, current and impressive.
How to navigate SEO keyword research in the era of ChatGPT
Here's how far AI-driven chatbots can help with keyword research, what the tech can't do just yet and where SEO pros can deliver value.
Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
How ChatGPT can help you create content for SEO
When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.