ChatGPT
Search Engine Land is your source for ChatGPT news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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What is ChatGPT and why SEOs should care
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Guide to AI prompts: what they are and how to write them
Ready to explore AI prompts? Our guide explains what they are and offers advice on writing them like a pro.
OpenAI works to restore access to ChatGPT and other services
There has been a major outage for ChatGPT, APIs and Sora for the past few hours.
How to use ChatGPT for keyword research (with actual prompts)
Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the tool into your SEO processes.
ChatGPT’s search surge: 1% market share predicted by 2025
ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?
ChatGPT Search makes Microsoft Bing an SEO priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.
SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SearchGPT is still in limited beta, but it's starting to send more referral traffic to brands than established generative engines.
ChatGPT prompts for SEO: What you need to know
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
OpenAI starts testing SearchGPT prototype, here’s what it looks like
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
OpenAI is ‘going to build a search product’
The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
ChatGPT makes links more prominent
But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
ChatGPT turns one: How generative AI is revolutionizing PPC
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
No, ChatGPT isn’t stealing Google’s search market share
Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.
How to optimize your product feeds with ChatGPT and FeedGen
Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts.
How to create linkable assets with ChatGPT
Stop overloading journalists and content creators with studies they don't care about. Create assets that add value for their readers.
ChatGPT Browse with Bing returns after being disabled 3 months ago
This was disabled related to ChatGPT using content from content behind a paywall.
ChatGPT rolls out voice and image prompts
The new functionalities will be rolled out onto ChatGPT's subscription platform over the next two weeks.
5 SEO use cases for ChatGPT’s Advanced Data Analysis plugin
Learn how OpenAI's latest plugin can help you analyze internal linking, perform server log analysis, and more for better SEO results.
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
How ChatGPT plugins can up your SEO game
Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
How to use ChatGPT to uncover keyword variations other tools miss (prompts included)
Boost your page's relevance, rankings and traffic by using ChatGPT to generate all the various ways people search for your topic.
ChatGPT Browse with Bing temporarily disabled
Open AI said they disabled this feature "out of an abundance of caution" after users were able to access content behind some paywalls.
Elevate your PPC with ChatGPT: The art of asking disconfirming questions
Asking disconfirming questions can lead to more valuable generative AI responses. Here's how to use them to improve your PPC efforts.
Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
OpenAI launches ChatGPT iOS app
The free ChatGPT app offers the same features as the web version, syncs history across devices and offers voice input.
How to steal your competitors’ featured snippets with ChatGPT (prompts included)
A seven-step, ChatGPT-assisted process to streamline your featured snippet optimization and boost traffic for your top-ranking keywords.
6 ways to use ChatGPT for Amazon marketing
Amazon sellers can use the AI chatbot for data collection and analysis to marketing and customer service. Learn more here.
ChatGPT fails: 13 common errors and mistakes you need to know
Learn ChatGPT's limitations so you can establish guardrails for using the tool and leverage its benefits while avoiding the negatives.
16 of the best AI and ChatGPT content detectors compared
We tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Should you block ChatGPT’s web browser plugin from accessing your website?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why.