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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
The sponsored survey looked at influence on restaurant decision-making.
The first antitrust fine was roughly $2.8 billion; this one could be larger.
Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
Video makes argument that Google is doing anti-competitive things in local search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
Complaint to European Commission applies the logic of the Shopping Search case to local search.
Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each.
The new feature will be rolling out over the next few days.
Facebook is reportedly the source of some of the fake review solicitations.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. […]
Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.
As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.
Google no longer needs Zagat as it once did.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital Mar 2, 2018 by Amy Gesenhues An interview series highlighting 2017’s Award winners: A look at the work […]
Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
Incentivizing reviews individually or 'in bulk' is a bad idea.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it […]
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and strengthen your findability.
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey.
Might there be an Act 3 for the venerable restaurant guide?
Program has been in place since 2016 and involves direct, opt-in integration.
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Rich Results testing tool with some rebrandingDec 19, 2017 by Barry Schwartz In addition to the new testing tool, Google is grouping all the names for these types […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake reviews.
How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
Facebook’s new app lets people find nearby things to do and places to go.
Almost 75 percent also said they had been asked to leave a review.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas […]