Google again showing third-party reviews in local results
Program has been in place since 2016 and involves direct, opt-in integration.
Yelp
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SearchCap: Rich results testing tool, Google AdWords images & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Rich Results testing tool with some rebrandingDec 19, 2017 by Barry Schwartz In addition to the new testing tool, Google is grouping all the names for these types […]
SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
How to generate links that drive traffic, not just ranking
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
SearchCap: Google antitrust, Facebook local & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
Survey: 79 percent of consumers believe they’ve seen fake local reviews
Almost 75 percent also said they had been asked to leave a review.
SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas […]
Yelp increasingly cracking down on ‘review solicitation’ across the internet
The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.
Yext begins to verticalize local business listings syndication with ‘Yext for Food’
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.
SearchCap: Yelp hits Google again, link building & SMX East preview
Below is what happened in search today, as reported on and from other places across the web.
Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement
Reportedly, numerous Yelp business images were found in Google Maps.
SearchCap: Google iOS app trends, difficult clients & content SEO
Below is what happened in search today, as reported on and from other places across the web.
Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating
The new device hasn't yet found the right balance between voice and screen.
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
SearchCap: YP acquired, PPC trends & tennis Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. […]
What to make of the EU’s absurd antitrust ruling against Google
In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back.
Reviews & other UGC more influential for consumers than search engines & ads [Study]
After ratings and reviews, search engines had the greatest influence on buying behavior.
Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
SearchCap: Google ends ODP description, EU fines Google & local best practices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle […]
Business profile and review best practices from TripAdvisor and Yelp
Businesses that complete their profiles see 5x the customer leads each month.
SearchCap: Google link warning, in-store sales & more SEM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
SearchCap: Bing local bots, Yelp conversion & Google I/O recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]
Study argues Yelp drives higher conversions than Google and Facebook
92% of respondents said they made a purchase after visiting the site.
Google shortcuts use personalization and rich content to build next-gen local discovery tool
Machine learning-driven results entirely bypass the traditional search box.
IAC buying Angie’s List, will combine with HomeAdvisor into new public company
The two companies will create a home services lead-gen powerhouse.
Google Maps Timeline finally comes to iOS
Feature available on Android and desktop since 2015 hits iOS; Google's main iOS search app also gets a small update.
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
SearchCap: Google search app, PPC titles & AdWords DSAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget & 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you more features and bug […]
SearchCap: Google offensive results, Google Fred update & Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new effort to flag upsetting or offensive content in searchMar 14, 2017 by Danny Sullivan Using data from human “quality raters,” Google hopes to teach its algorithms how to […]
Report: Google earns 78% of $36.7B US search ad revenues, soon to be 80%
Amazon and Yelp expected to see biggest search revenue growth rates in US.
SearchCap: Google Assistant, AdWords ad labels & knowledge graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant might take weeks to reach your Android phoneMar 3, 2017 by Danny Sullivan Google Assistant is officially available for my Android phones this week, but the rollout will take […]
SearchCap: Google algorithm changes, Google Maps lists & people also ask
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over the past week? Many webmasters […]
SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integrationFeb 10, 2017 by Ginny Marvin A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. Here’s how Google’s own […]
Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
SearchCap: Google Maps parking, iProspect report & Google’s spinner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just for driving to your destination […]
SearchCap: Google interstitial penalty, AdWords pathways & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out the mobile intrusive interstitials penalty yesterdayJan 11, 2017 by Barry Schwartz Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any […]
SearchCap: Google AMP, Bing top searches & ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchmetrics Google ranking factors study says content gaining while links losing in importanceDec 13, 2016 by Barry Schwartz Google search ranking factors study is now out, it measured the top 20 […]
Moz Local gains Yelp listing management capabilities, first third-party tool to do so
Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.
SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google is tackling fake news, and why it should not do it aloneNov 30, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates […]