Yelp

Search Engine Land is your source for Yelp news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.

Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!

Chat with SearchBot

SearchCap: Facebook Business Search, Google Maps App & Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]

Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”

Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]

Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional

Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search […]

Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem

Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]

Google Using Points To Boost User Reviews, Beef Up Maps Content

A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original program offered rewards based on the […]

Yahoo Small Business Turns Over Local Listings Management To Yext

Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email: Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can […]

At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions

Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features associated with the “Marshmallow” update to Android OS. […]

SearchCap: Google Goes After The App Interstitial, Duke Kahanamoku Google Logo & ComScore Report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high […]

SearchCap: SEO Evolution, Megalytics & SEO Migration

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]

Local SEO Landing Pages 2.0

Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.

Apple Brings Public Transit, New Search Capabilities To Maps

As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]

Report: Apple Using Camera-Equipped Minivans To Capture Map Data

It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in Google’s tire tracks. According to an article in […]