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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.
Yesterday, Yahoo introduced an updated search app for the iPhone. It offers a range of new capabilities and utility. Overall, Yahoo has done a nice job with the UI and search experience. I haven’t systematically compared it to Google or Bing mobile search experiences. But in my 24 hours of casual usage, it appears to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare CEO Crowley: “We Do Location Better Than Anybody Else” Dec 7, 2015 by Greg Sterling Foursquare has come a long way from its early days as a social “check-in” app. […]
Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional Nov 24, 2015 by Greg Sterling Local search represents between 30 and 40 percent of mobile search results. Local […]
Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search […]
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook content.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Using Points To Boost User Reviews, Beef Up Maps Content Nov 13, 2015 by Greg Sterling A couple of years ago, Google created a program in the mold of the […]
A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides. The original program offered rewards based on the […]
Yahoo introduces new carousel of image and video content, says changes will eventually make their way to other browsers, too.
Voice assistant offers basic business information via audio, additional details in its mobile app.
Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email: Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can […]
Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features associated with the “Marshmallow” update to Android OS. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu To reach your SEO goals, your landing pages must map to search terms tied […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends See when to expect click-through rates and costs to peak by product category and more. PhantomALERT: Waze Stole Our Database […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high […]
Test enables users to review providers and submit requests to up to three service professionals from the ads.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition […]
Sponsored by Yelp, the study found users were more likely to click on merit-based results over Google's self-promoted content.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine […]
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]
No keywords required. From the context of apps being used, Google Now on Tap can suggest related information & move users between apps as necessary.
Yelp now shows evidence of review fraud directly to their users, with screen shots and notes.
As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]
It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in Google’s tire tracks. According to an article in […]
Google Now, the company's predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing.