Google adds ‘Reviews from the web’ to critic reviews in local search results
To be considered for inclusion, sites will need to use review snippet markup.
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Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.
SearchCap: Google search games, AMP experiments & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]
SearchCap: PPC tips, link structure & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.
Check out my BIG SMX East Preview. Then register & save!
Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking, and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]
SearchCap: Google critic reviews, local positions & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to censor Bing.com in the EU for Right To Be Forgotten searchesAug 12, 2016 by Amy Gesenhues According to the announcement, Bing’s updated RTBF policy for the EU will use […]
Google lets any publisher apply to have “Critic Reviews” of local businesses
Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.
SearchCap: Google AdWords design, Yelp & TripAvisor & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the […]
Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
Data exploration from: An experiment in trying to predict Google rankings
Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America.
Pokémon Go, augmented reality and the future of local marketing
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out […]
Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2Jul 14, 2016 by Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on […]
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Angie’s List is now free: What this change means for your business
Now that Angie's List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
SearchCap: Shopping campaigns, common SEO mistakes & a product search survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. […]
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
The voice search explosion and how it will change local search
Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.
3 digital marketing opportunities for franchises
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market.
SearchCap: Apple Maps, AdWords spend & SEO trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg Sterling The move parallels Apple’s decision to open up Siri and Messages to developers. Here’s my […]
Here’s my exclusive look into SMX Advanced, only 1 week away
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22-23. Here’s a preview of what to expect – while All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. […]
Review improvement strategies for franchise and multi-location companies
With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews.
The future of voice-related SEO for local business
Google's recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that's taking shape.
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
10 tips for building a local brand that will boost your local search ranking
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
What marketers need to know about Google assistant and Google Home
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
4 effective local positioning strategies you’re overlooking
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.
SearchCap: Google APIs, global SEO & public relations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates the Google My Business API to version 3.0May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at […]
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What can advertisers and SEOs do to keep up?
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
“Search disruption is coming!” and 9 other expert insights From LSA16
The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
7 proactive ways to jump-start your SEO before a site launch
About to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.
Google Posts are going to kill (at) local SEO
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?
Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.