Why marketing mix modeling is still hard to get right
Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and human expertise.
Topic: Honda Motor Company
Google gives Demand Gen new AI creative and reporting tools
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
LiveRamp brings its search targeting to Bing Ads
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.
LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West Nov 30, 2015 by Search Engine Land Do you manage the search marketing team at your company or […]
SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for […]
SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. […]
SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a SSL 2048-bit key certificate […]
Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence […]
2011 Yahoo! In Review: Top US Searches In 30 Categories
Now celebrating a decade of recapping annual search trends, earlier today, Yahoo! released the 2011 list of most popular searches in the US in 30 different categories, topping last year’s extensive list. This year marks the first full year Yahoo! used has used the Bing search engine to primarily power Yahoo! search results, with Americans […]
SearchCap: The Day In Search, August 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Dominated By One Domain Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered […]
Making Sense of Facebook Places
One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and […]
Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?
After the 2009 Super Bowl, I monitored how the commercials drove searches and reported back on how well the brands did at ensuring visibility in organic search results. It didn’t go so well. The primary problems were: Microsites – Microsites aren’t inherently a bad idea, but too many of them can cause brand confusion, external […]
Live Blogging Yahoo’s Product Call
I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]
SearchCap: The Day In Search, April 1, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Live Search Testing Icons In Sponsored Search Ads
Here’s something you probably haven’t seen unless you’re a Microsoft employee: The screenshot above shows a Honda logo icon placed inside a Live Search sponsored search ad. It comes to us from a Search Engine Land reader doing search marketing in the auto industry, who explained how it happened: “I’ve been told by Microsoft reps […]
Microsoft Live Search Tests: Best Match And Categorized Listings
The latest SEO talk this week has been all about Google’s algorithm changes that presumably favor big brands, but Microsoft Live Search has been experimenting with changes of its own that seemingly would help big brands the most (although ironically, big brands may not like it all that much). Today, I came across some interesting […]
Google Android G1 Reviews Flood Market: Mixed, But Mostly Positive
If the G1 vs. iPhone comparison were a presidential debate, the iPhone would have won — but not decisively. That’s according to a flurry of reviews out today in advance of official delivery of the first Android phone on October 22. As with the iPhone, there are many likes as well as dislikes among the […]
SearchCap: The Day In Search, September 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Branding Coming To Search In A Big Way
Search has historically been seen as a direct response vehicle and the notion that search is a branding medium has traditionally been met with considerable skepticism by search marketers, albeit somewhat less recently. In an effort to be provocative in moderating the “branding and search” panel at SMX West last month, I said, “Search is […]
Yahoo Graphical/Video Search Ads Named Partner Results
Last night I heard a commercial for Honda, where it told the audience to go to Yahoo and search for “shop honda.” I, being an obedient TV viewer, did as instructed and searched for shop honda and saw this ad:
Building Referral Links While You Sleep
Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. A sweet scenario if you can get it, but the reality is, you have to work […]