Jessica Bowman: SEO can’t win AI visibility alone
AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.
Topic: Jessica Bowman
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
What is an SEO product manager?
SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.
SEOs and developers: Why they’re better together [Video]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Chapter 4: HTML Code & Search Engine Success Factors
These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]
The right way to hire an SEO
Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
SearchCap: Google Ads management, search click data & new writers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Data: Google organic search CTRs decline on desktop, see big drop on phonesJan 24, 2019 by Greg Sterling Mobile organic clicks on declined roughly 10 points between 2016 and 2018. Google […]
Search Engine Land adds technical, in-house SEO experts to team
Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.
SearchCap: Google AdWords Callouts, Bing Ads Close Variants & Getty Images Sues Over Bing Image Widget
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget It didn’t take long for Bing’s new Image Widget to come under fire for alleged copyright infringement. The […]
SearchCap: Why Google Ignores Page Titles & “OK Voice” Actions Expand
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise SEO in 2014 – Webcast this Thursday This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better understand […]
SMX East 2011: In-House SEO Operations: How Things Get Done
In-House SEO Operations: How Things Get Done Presentations from SMX East – NYC, NY, September 2011 In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO […]
SMX East 2011: In-house PPC Pitfalls: Vendors, Data, Communication
In-house PPC Pitfalls: Vendors, Data, Communication Presentations from SMX East – NYC, NY, September 2011 In this session in-house PPC veterans talk about how to avoid the pitfalls they see happening in-house. Hear the war stories, capture the lessons and implement the right things to maximize your efficiencies. [flv:https://searchengineland.com/video_assets/east11/ppt/537.flv 364 264] Moderator: Jessica Bowman, SEOinhouse.com […]
SMX West 2011 Slide Video: In-House SEO Operations
In-House SEO Operations: How Things Get Done Presentations from SMX West, March 2011 In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to […]
SMX West 2011 Slide Video: In-House PPC Programs For Big Companies
In-House PPC Programs For Big Companies Presentations from SMX West, March 2011 In this session you’ll hear from enterprise-level PPC in-housers who will talk about the nuances of managing PPC. Speakers will cover items such as managing at a large scale,managing multiple business units, what to do when campaigns that compete against each other for […]
SMX East 2010 Slide Video: In-house SEO Operations: How things Get Done
In-house SEO Operations: How things Get Done Presentations from SMX East, October 2010 In this session we’ll talk about SEO operations (the systems, templates, worfklows, etc.) when doing SEO in-house. This session will be less about SEO tactics and tools you hear about, and more about the integral workings of in-house SEO from idea to […]
SMX East 2010 Slide Video: In-house Search: Managing Conflict and Expectations
In-house Search: Managing Conflict and Expectations Presentations from SMX East, October 2010 In this session we’ll talk about how to manage SEO and PPC conflict and expectations for everyone in the organization, from executive to programmer, and between SEO and PPC teams. This session will cover strategies, tactics, war stories and lessons learned along the […]
SearchCap: The Day In Search, August 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gnarly, Dude: Google Solves Rubik’s Cube In 20 Moves This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved […]
SEMPO Elects 2010 Board Members
SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]
SearchCap: The Day In Search, February 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Touch-Phones: Changing The Way We Search For most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment […]
Danny Sullivan’s Preview Of Search Engine Land’s SMX East 2009 Search Marketing Conference In New York
In five weeks, our SMX East search marketing conference arrives in New York City from Oct. 5-7. The show features four to five tracks of sessions spread across three days and covers all aspects of search marketing. Below is a personal tour from me on what attendees can expect. Our SMX Advanced conference that sells […]
SMX West 2009 Video: Training the Company on SEO
In House: Training the Company on SEO In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns. [flv:https://searchengineland.com/video_assets/west09/Training-the-Company-on-SEO.flv 364 200] Moderator: Jessica Bowman, Founder, SEOinhouse.com Speakers: Rand Fishkin, CEO, SEOmoz Dave Lloyd, […]