SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)
Topic: Microsoft PowerPoint
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
6 tactical ways to responsibly use AI for everyday SEO
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
7 LinkedIn Ad settings and tactics you didn’t know you needed
LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.
How to set and manage PPC expectations for teams and stakeholders
Avoid client-agency misalignment by following best practices on setting clear PPC expectations upfront and managing communications.
Search universe analysis: A deep dive
Look into Google, YouTube, TikTok, Reddit, and more to uncover growth opportunities and develop an integrated multi-platform search strategy.
Microsoft launches Copilot Pro for $20 per month per user
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.
6 books to help make your marketing more successful in 2024
Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
A guide to LinkedIn content marketing
Looking to reach and nurture your audience on LinkedIn? Here's a seven-step process for building your LinkedIn content strategy.
SEO and accessibility: 30+ tips from Deaf and Disabled people
SEOs can influence important website elements that directly impact accessibility. Here are a few tips to help you get started.
Now hiring: Marketing Services Client Success Manager
We're seeking a motivated self-starter to join our growing marketing services team.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.
Bing announces AI-powered new ‘intelligent search’ features
None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.
Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client […]
Search & ROI: Make The Most Of This Evolving Relationship
Paid search has made it easier than ever to demonstrate the value of advertising, allowing us to rethink our methods for measuring ROI.
Live @ SMX West: Meet The Search Engines
Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a Webmaster Academy. Microsoft also offers a plethora of great advice […]
Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients) to attend the conference. Keep reading […]
Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 Recently, I attended the SMX Advanced session, “Authorship: The Deep Dive“, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up first. He […]
SearchCap: The Day In Search, June 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy […]
The BIG SMX West Preview: Why You Should Attend
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]
SMX East 2012: Conversation: Is There Really "Advanced" Link Building?
Conversation: Is There Really "Advanced" Link Building? Presentations from SMX East, October 2012 Despite all the recent changes in search engine algorithms, garnering great links remains one of the single most important components of an effective search marketing campaign. But how can you gain an edge? Are the tools available to analyze competitor links effective? […]
Before Or After The Form? Balancing Lead Generation & SEO Strategy
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketing assets being created. Where would the value-added material our client was developing, […]
The Preview Post: Search Engine Land’s SMX East 2011 Comes To NYC & Why You Should Go
Search Engine Land’s SMX East search engine marketing conference is headed back to New York City from Sept. 13-15. We’ve got a great agenda. This is my semi-traditional preview for our readers of what we’ve got planned. You should go! Here’s why. Why Everyone Should Come! SMX East is one of the two large Search […]
3 Reasons To Form A Direct Marketing Center Of Excellence
If you’re at all like me, you’re marketing a variety of different web assets – products, properties, businesses – and you’re working alongside a number of other marketing channels in a larger group. In our case, it’s the Direct Marketing (DM) group – in your organization, it may be called ‘acquisition marketing’ or ‘performance marketing’. […]
In-House PPC Programs For Big Companies – Part II
Having just spent a spectacular few days at SMX West, the real challenge was getting past the buzz around content farms. But if you bothered to dig a bit deeper, there was an astounding amount of great, um… content, covering the many facets of search marketing other than search algorithm changes. Aside from the usual […]
SearchCap: The Day In Search, August 24, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Yahoo’s Results Now Come From Bing Yahoo just announced the transition from Yahoo Search powered results to Bing powered organic Yahoo search results is now complete. The search ads are […]
Search Engine Land’s SMX East 2010 Comes To NYC: Why You Should Go!
In less than two months, Search Engine Land’s SMX East search engine marketing conference comes to New York City from Oct. 4-6. Involved with generating business for your company? You should be there, to ensure you’re keeping up with the burgeoning medium of search. SMX East isn’t just for search marketers, though there’s plenty for […]
SEO
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]
SMX East & The Return Of The Evening Forum
One of my favorite sessions at the search conferences I’ve programmed for a decade now has been the Evening Forum. It’s been over two years since I last held one, and I’ve brought it back for our SMX East search engine marketing conference this Oct. 5-7. There’s no agenda to the Evening Forum, which will […]
Microsoft Fights Google Apps With Free, Web-based Office
Watching Google and Microsoft lately has been like watching a tennis match: Each company seems to be taking turns hitting back at the other with new announcements, new products, and so forth. The latest volley isn’t strictly search-related, but it’s very notable: Microsoft announced “lightweight” versions of its Office products that will be free and […]