3 pillars of AI-era SEO for regulated industries
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
Topic: Southeastern Conference
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 things Google Ads can now do automatically Jul 3, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ […]
Survey: Consumer trust may be Amazon’s true competitive advantage
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
SearchCap: Google right to be forgotten, Google Word Coach game & German ruling
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling The court held that Google can’t be held liable before being notified […]
Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]
Google To SEC: Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
The average cost-per-click advertisers pay for Google ads has been declining year-over-year since the fourth quarter of 2011. The rise of mobile has long been seen as the driving force behind the declining average cost-per-click (CPC) — a glut of new ad inventory coupled with the fact that many advertisers often discount the value of […]
SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft
Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]
Google Q3 Earnings Leak: $14.1 Billion, Disappoint Surprised Investors
Google’s Q3 “consolidated earnings” leaked early and are below analysts’ expectations. Search clicks were up 33 percent vs. a year go but CPCs were down 15 percent, probably a result of the impact of lower mobile CPCs. Traffic acquisition costs were also up, as were other expenses. Investors were surprised by the early release and […]
SearchCap: The Day In Search, October 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
SearchCap: The Day In Search, March 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads Microsoft’s Photosynth iOS app, which has been available to US users for almost a year, is now available worldwide and includes […]
SearchCap: The Day In Search, June 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook IPO Coming In 2012, Could Be Worth $100 Billion Everyone knows that Facebook is going public. When was the only question. Now it appears that it will be early next […]
Facebook IPO Coming In 2012, Could Be Worth $100 Billion
Everyone knows that Facebook is going public. When was the only question. Now it appears that it will be early next year. Facebook apparently is being compelled go public by an obscure SEC rule that requires companies with 500 or more shareholders to start disclosing financial information even if they haven’t gone public. Thus Facebook […]
Kayak Welcomes Google As Travel Search Competitor, With ITA Acquisition Still Under DOJ Review
In a bit of a surprising interview on Bloomberg News, Kayak.com’s co-founder and Chief Technology Officer, Paul English boldly stated that the travel search engine doesn’t fear Google’s entrance into the travel search market via the proposed acquisition of ITA Software. Kayak is officially listed as a member of the FairSearch Organization, but Google claims […]
SearchCap: The Day In Search, November 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How The New Facebook Messages & Email System Works At one end of the spectrum, Facebook says it’s “simple” and “fun.” On the other end, some are saying it’s Facebook’s version […]
SearchCap: The Day In Search, May 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-MSFT Advertiser Transition To Start This Summer Yahoo and Microsoft have both shared updates on their plans to transition advertisers as part of the new “search alliance” between the two companies, […]
SearchCap: The Day In Search, December 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Behavioral Targeting & Google Analytics: How To Create Personas Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in […]
SearchCap: The Day In Search, September 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Lets You Tell Them Which URL Parameters To Ignore A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables […]
Idearc’s Bankruptcy: Why? A Former Employee’s View
This spring, Idearc Media LLC filed for Chapter 11, planning to reorganize to get out from under massive debt, and in the process, leave thousands of stockholders holding worthless paper. Idearc's failure could easily be thought of as yet another in a long list of companies experiencing woes due to the economy, but is this the actual cause? I think someone should be asking if Verizon itself was responsible for spinning off the company with an unreasonable debt load in the first place.
SearchCap: The Day In Search, May 4, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts To Leverage Latitude Location Through New Apps Google is now expanding its map-based, location-aware service Latitude beyond the the Latitude destination in new ways with a public location sharing […]
SearchCap: The Day In Search, April 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 24, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google News Error Aids In United Airlines Stock Drop
The Google News Blog explains an error that occurred yesterday, which hurt the stock price of United Airlines. Google News picked up a story on the Florida Sun-Sentinel website about United filing for bankruptcy. It was an old story, but it did not contain the original date. Instead, Google found September 7, 2008 listed on […]
SearchCap: The Day In Search, April 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Search Biz: Google Stock Hits New Low; News Corp Says No On Yahoo
Today in Search Biz: News Corp isn’t throwing Yahoo a life preserver to fend off Microsoft. Ask loses a (small) paid search partner and gets competition for those women it now says it’s not really that focused on (sort of). Google’s stock hits a new low, but will it plunge below $400? Facebook founder Mark […]
SearchCap: The Day In Search, February 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Year 2007: Search News, In Review
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
SearchCap: The Day In Search, November 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 3, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google To Acquire DoubleClick For $3.1 Billion
Google Buys DoubleClick for $3.1 Billion from the New York Times has news that Google has reached an agreement to buy DoubleClick for the sum of $3.1 billion. There was speculation in the past that Google and DoubleClick were in talks, so now that has been confirmed. With this purchase, Google now has access to […]
SearchCap: The Day In Search, March 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, Jan. 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google: Free Real-Time Quotes Here To Stay
Many financial web sites, including Google Finance, Yahoo Finance, Forbes and others were offering free real-time quotes to users until last fall, when the New York Stock Exchange increased the fees it charged for displaying market data. In response, many of these firms teamed up to form NetCoalition.com, a Washington trade group that petitioned the […]