SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
Topic: Microdata
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
Google syntax graph merge for structured data
This allows you to use different syntaxes that can now connect together.
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
Enterprise SEO is 50% education and culture
Building an SEO culture at an enterprise company isn’t easy. Here’s what you need to know about SEO office hours, lunch-and-learns, and more.
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SearchCap: Schema strategies, Google Shopping Insights, Google Cache
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads Report Editor gets two new landing page reports Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report. Developing […]
Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress.
Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich Results."
Google publishes new FAQ on job search postings for webmasters
Google's Mariya Moeva answered some of the top questions webmasters and SEOs have around marking up their job listings for Google's new jobs for search.
SearchCap: Yandex Palekh algorithm, Yext reviews & more search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext Reviews product is pre-optimized for Schema, balances reviews across sitesNov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking. Yandex launches new algorithm […]
SearchCap: Google With Twitter Stream, AdWords Sneak Peek & Google Play Promo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 Insights On Local Search & Marketing From The Experts At LSA 15 Columnist Wesley Young recaps some of the biggest takeaways from the 2015 Local Search Association Conference. Google […]
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
SMX Advanced 2013 – From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Presentations from SMX Advanced, June 2013 Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate […]
SearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]
SMX Advanced 2013 Live Blog Recap
Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting […]
SearchCap: The Day In Search, May 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the […]
Google Launches Knowledge Graph To Provide Answers, Not Just Links
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that […]
SearchCap: The Day In Search, May 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least […]
Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search […]
Bing Webmaster Tools Adds Markup Validator
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]
SearchCap: The Day In Search, October 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Larry Page: Google+ Now Has 40 Million Users As part of Google’s earnings announced today, CEO Larry Page announced that Google’s social network, Google+, now has 40 million members. That puts […]
SearchCap: The Day In Search, September 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Hits 100 Million ‘Active’ Users Started just 5 years ago, Twitter announced today at the “State of the Union” that they have officially reached their 100 millionth ‘active’ user. Of […]
SearchCap: The Day In Search, June 2, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Reasons Why Nixing Branded Keywords Is Not The Fix For CPC Inflation “If your friend jumped off a bridge, would you do it too?” While this classic parenting question is […]
Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data
Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up […]
SearchCap: The Day In Search, October 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
SEO
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]