SearchCap: The Day In Search, May 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Video: Google’s Matt Cutts On Advertorials & Webmaster Guidelines
  Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Recently, we covered a story on how a major U.K. floral company […]
• Google Refuses Hollywood Studio Requests To De-List File Storage Site Mega
  In recent weeks, Hollywood studios NBC Universal and Warner Bros both submitted DMCA takedown requests asking Google to de-list the file storage website Mega from its search index. According to a report on TorrentFreak, NBC Universal claimed Mega’s homepage linked to the NBC-owned film Mama, while Warner Bros alleged Mega made pirated copies of its film […]
• AdWords Bulk Uploads Now Available For Ads And Ad Groups
  Google is following up last month’s launch of keyword bulk upload from the Web UI with bulk uploads for ads and ad groups. By clicking the “Editable” box before downloading a report from AdWords, you’ll be able to make changes to ad creatives, pause ad groups or change budgets within the report. A good piece […]
• 3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
  I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI benefit for search marketers not […]
• Seeking Broader Appeal Blekko Offers Bold New UI
  In January, upstart search engine Blekko launched a specialized tablet app called Izik. The UI and overall experience were optimized for the touch-screen devices. Search results were more visual and finger friendly. Most of all, CEO Rich Skrenta stressed that Izik was leaving behind the familiar “10 blue links.” As part of the Izik launch, […]
• 6 Evolutionary Phases Of The Online Marketer
  We online marketers can get a little full of ourselves. Those of us who strive to educate others about our craft can get preachy about the “right way” to bring traffic to websites and optimize that traffic for conversions. However, like those we are educating, we ourselves have evolved (and are still evolving) throughout our […]
• New: AdWords Report Scheduling For Any Day Of The Week
  A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can schedule weekly reports […]
• What Exactly Is Meant by “Retargeting”?
  Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution, “retargeting” has become somewhat of a loose term – we now see it used alongside “search” and “social” in addition […]
• Wanted: Session Ideas For SMX East
  Do you have a topic you’d like to see covered in a session at SMX East on October 1-3, 2013? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Spider.io Earns MRC Accreditation For Viewable Impression Measurement
• Facebook Starts Verifying Popular Pages & Profiles
• Tablet Market Share: iPad Remains Dominant, Samsung Shows Growth
• SEOMoz Undergoes Major Rebrand – Changes Name To Moz & Launches New Analytics Software
• Picture Organization, Hashtags & Enhanced Photos Lead New Google+ iOS Update
• Surprise: 98 Percent Of Smartphone Owners Don’t Watch Mobile Video — Study
• Managing A Social Media Marketing Team
• Google Glass Integrates With Blogger Via Independent App
• Can Yahoo Go Native With Tumblr?
• How Not To Pitch Your Infographic
• Twitter Reaches Spam Lawsuit Settlement With Tweet Adder
• Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty

Search News From Around The Web:

Applications & Portal Features

• A new inbox that puts you back in control, Official Google Blog

Business Issues

• TripAdvisor VP of Global Product Joins WordStream’s Board of Directors, www.wordstream.com

Local Search & Maps

• Google Play’s App Revenue Share Up 8% Since November, But Apple Still Leads, TechCrunch
• Historic Images of New York on Google Maps, Google LatLong
• How to Name Your Local Landing Page(s), LocalVisibilitySystem.com
• Trulia Adds New Maps To Visualize U.S. Rental Prices, Earthquake And Flood Risks, TechCrunch

Link Building

• CheapoAir.com: a Penguin 2.0 Penalty and Deep Dive into Spammy Links, Link Research Tools
• Is this the cheekiest link building campaign ever?, Digital Ink Media
• Three Killer (and unfortunately most ignored) Link Building Ideas, Search Engine Journal

Searching

• Google’s Bigger App Launcher, Google Operating System

SEM Industry

• SEOmoz Rebrands to Moz. Does This Mean SEO is Dead?, Marketing Pilgrim
• SMX London 2013 – Top Takeaways from the Paid Search and SMX Advanced Tracks, SEOptimise

SEO & SEM

• 3 International SEO Considerations, ClickZ
• 5 Techniques for Effective PPC Communication, BruceClay.com
• 7 SEO Tasks to Complete Before Even Thinking about Hiring an Agency, Search Engine Journal
• Eight Free Videos To Help You Beat The Penguin Update, koozai.com
• Five Ways To Fail In Your Multilingual Search Engine Marketing, Search Engine Journal
• Google Files Patent for Understanding Multiple URLs for the Same Page, SEO By The Sea
• Google Penguin 2.0 Poll: Were You Hit Or Not?, Search Engine Roundtable
• How Google Gambles With Your Rankings: 3 Ways to Arm Yourself, Search Engine Journal
• Important Clarifications On Removing Content From Google, Search Engine Roundtable
• Is Your Search Engine Copy All-Natural & Organic?, Marketing Words Copywriting Blog
• Penguin 2.0 Initial Findings – A Deeper Update, But Not Broader [Analysis], hmtweb.com
• SEO Automation: Page Title Wins and Canonical Conundrums, internetmarketingninjas.com
• SEO Reporting & Metrics: How to Prove Progress, Search Engine Watch
• The 15 Steps to “Power SEO” (PR Is The New SEO), Forbes
• Video SEO 1: This Video Is A Big Red Dot, castleforgemedia.com
• What Does Social Media Have to Do With SEO?, SiteProNews
• Bidding Best Practices (Part 4): Setting your bid adjustment for time, Inside AdWords

Video, Music & Image Search

• YouTube now lets you add slow-motion effect to your videos, VentureBeat
• YouTube’s Feeling Lucky, Google Operating System