Google Ads tests automated bidding for Video Reach campaigns
Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually setting a Target CPM.
Topic: Cost per mille
Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
How to tell which Google Ads controls actually control anything
Some Google Ads settings are firm rules. Others are suggestions. Knowing the difference can prevent slow, invisible performance losses.
Amazon pilots ChatGPT Ads through its DSP
Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.
Google’s target bidding shake-up: Why PPC marketers have been here before
Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.
Creative targeting is quietly fragmenting your Meta audiences
Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.
Moving from Google Display to Demand Gen: What you’ll lose and gain
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
Google updates Demand Gen view-through conversion optimization
Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display.
Google publishes its first dedicated guide for YouTube audio ads
Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.
Google Ads shifts Demand Gen billing to CPM for some Discover campaigns
Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.
OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.
How to read Meta Ads metrics like a system, not a scoreboard
Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.
Free SEO & PPC tools
A suite of free tools to elevate your search marketing strategy.
How display ads can boost organic reach and ROI: What SEOs need to know
Display ads build awareness and drive clicks across the web. Learn how they work, key targeting options, and tips to maximize performance and ROI.
How connected TV advertising drives search demand
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
The implosion of the blogging-for-dollars revenue model
Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.
Google briefs brands on AI Mode ads ahead of Q4 rollout
Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
YouTube First Position Ads now available across Display & Video 360
First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Google Ads launches Brand Recommendations powered by AI
Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Google Ads Editor version 2.6 launches with 8 new features
The new features have been rolled out to help advertisers create more effective ad campaigns and measure performance more easily.
3 steps for effective PPC reporting and analysis
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
3 overlooked SEO conversion metrics to consider
SEO conversions are more than direct sales and leads. Consider these metrics that can show SEO's value to your organization.
YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
TikTok CPM Calculator
Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the Reach objective in TikTok you are charged on a CPM basis. As TikTok is a powerful […]
YouTube CPM Calculator
Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single time an ad is shown on YouTube (whether within the video or on the page with it). Each […]
YouTube updates Masthead ad requirements to allow sports betting
A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones and TV screens.
Apple Search Ads can now be edited in bulk
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.
Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.