From pre-Google SEO to AI: What Heather Lloyd-Martin says still matters
After recessions, algorithm shifts and AI disruption, this search veteran explains why persuasive, people-first content endures.
Topic: Jill Whalen
SEO pioneer and content expert Jill Whalen passes away
Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ethical form of search marketing.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
Introducing the Search Engine Land Community Corner
New feature to highlight the search marketing community launches today with this week's group of SEOs honored by their colleagues at Search Engine Roundtable.
SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]
SearchCap: The Day In Search, October 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Webmaster Tools Adds “Security Issues” Section Google has announced the addition of a new section within Webmaster Tools named “Security Issues.” This new section is aimed at better communicating to […]
Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving on from SEO. The reason why, may shock some of you. One of the reasons is that she feels that she no longer needs to be the voice “reason […]
SearchCap: The Day In Search, March 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]
SearchCap: The Day In Search, November 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]
SearchCap: The Day In Search, April 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent […]
SMM 2011: Measuring Social Media ROI
Measuring Social Media ROI Presentations from SMX Social Media Marketing, December 2011 Sure, social media has had plenty of hype, and everyone is "sure" of its value. But how do you prove that it offers a true return on investment, especially if you’re trying to persuade clients or management to invest marketing dollars in Facebook, […]
SearchCap: The Day In Search, July 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Insurance, Loan-Related Keywords Are Google’s Cash Cows Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to […]
SearchCap: The Day In Search, June 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands Use & Display Of Related Searches Google has announced an interesting expansion of its related search capabilities. The updates to Google’s search results will show up in a number […]
SMX West 2011 Slide Video: SEO Myths, Mistakes & The Madness of Crowds
SEO Myths, Mistakes & The Madness of Crowds Presentations from SMX West, March 2011 Myths are prevalent in the SEO industry, in part because someone’s job or reputation is tied up with a myth that may have been at one point true, or because some technology du jour – like Google Instant – is being […]
SMX West 2011 Slide Video: Ask The SEOs
Ask The SEOs Presentations from SMX West, March 2011 You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search […]
SearchCap: The Day In Search, March 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Says Activity Levels Are Soaring With the five-year anniversary of the first tweet approaching, Twitter says user activity is soaring. In a blog post that details tweet and account activity, […]
SearchCap: The Day In Search, February 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Advertisers Can Now Optimize By Conversions Optimizing based on click-through data? That’s so 2010. Google is now letting AdWords advertisers automatically optimize what ads display most based on conversion rates. […]
Why SEO Needs Its Own Reputation Management
A few weeks ago, I saw a reference to search engine optimization (SEO) on the TV Show The Good Wife that made me fall off of my chair. (See SEO Gets Dissed by CBS TV Series “The Good Wife” for the transcript.) I fell off of my chair for two reasons: (1) I certainly did […]
SearchCap: The Day In Search, January 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Huge Earnings Overshadowed By Leadership Change Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with […]
SearchCap: The Day In Search, November 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]
SMX East 2010 Slide Video: Ask The SEOs
Ask The SEOs Presentations from SMX East, October 2010 Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get […]
6 Daily Habits That Make Up My Link Reading List
I’m frequently asked what resources I read to keep up with the latest trends and information on link building. While it’s an easy question, answering it takes a while since I follow a long list of sites. Here’s a list of resources I find invaluable and try to review every day. I’ve grouped them by […]
SearchCap: The Day In Search, October 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
SearchCap: The Day In Search, October 21, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google Can’t Count Results Properly It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original […]
SearchCap: The Day In Search, October 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Time To Think Carefully About Which Country Hosts Your URL Shortener In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener […]
SearchCap: The Day In Search, September 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made […]
The Coming Decade & In-House Search Marketing’s Coming of Age
In October of 2000 a start-up company launched a self-service ad program with 350 customers. The company was Google and the program was, of course, AdWords. While practitioners of SEM were then relatively rare, those employed full-time by companies to optimize websites for search engines were almost unheard-of. Some ten years and billions of dollars […]
SearchCap: The Day In Search, July 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets Its Affiliates On, Summit-Style Watching Shawn Collins of the Affiliate Summit conference tweeting about a big party at the Googleplex last night, I wondered what was up. Turns out […]
SearchCap: The Day In Search, July 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine Joseph Heath, a philosophy professor at the University of Toronto, has published the timely Filthy Lucre: Economics for People Who Hate […]
SearchCap: The Day In Search, July 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Has “Stabilized,” Reports $5.5 Billion In Q2 Revenues Google just reported second quarter earnings of $5.52 billion, representing “an increase of 3% compared to the second quarter of 2008.” The […]
URL Shorteners: Which Shortening Service Should You Use?
URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including […]
SearchCap: The Day In Search, October 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.