SearchCap: Yahoo News Digest, Bing XBox Music Search & Google Parents Search Double

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Says New Parents Perform Twice As Many Searches As Non-Parents

  According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are on an upward swing. During the first quarter of this year, mobile […]

• Heated Competition Among Online Flower & Gift Sellers: AdWords Spend Topped $15 Million In Q1

  As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $15.4 million on Google AdWords ads in the first quarter of 2014 on desktop/tablet alone. The heavy hitters in the category […]

• 7 SEO Truths Every Business Leader Must Understand

  If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed. Here are seven SEO truths you can’t afford to […]

• Bing Now Searches Music That You Can Listen & Play On Xbox Music

  PC World reports that Microsoft Bing has added a way to search for music available within Xbox Music. Now, if you search for a song, for example [U2 all that you can’t leave behind] on Bing, on the right hand panel, you will see a box for “Listen to music.” There, you will be able […]

• Bing Ends Sponsorship Deal With WNBA’s Seattle Storm

  After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year, giving the Bing premium marketing space at Seattle Storm’s Key […]

• Yahoo News Digest App Hits Android & Goes International

  Earlier this year, Yahoo continued its mobile push with the release of their mobile news app “Yahoo News Digest” for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today, Yahoo News Digest is expanding out to more devices in more locations, thanks to new editions. First off, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates
• Drill Into All Of The Market Data With ‘Facebook Audience Insights’ For Ads
• Infographic: Everything You Need To Know About Real Time Bidding For Display Ads
• WATCH: Coke Delivers Drinks & Thanks Via Drones To Skyscraper Workers
• Study: Original Digital Video Programming Now Reaching 52 Million Viewers Per Month
• What Can Keyword Planner Tell Us About Mobile Search Behavior?
• 3 Steps To Get Started With Cross-Channel Analysis
• Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities
• Facebook Delivers “BabyMan” To Your NewsFeed: Progressive’s Popular Ads Become The First Video Units
• Understanding Live Intent Data: Lifting The Veil Over Marketers’ Eyes
• AOL, Google, Facebook, Twitter Launch TrustInAds.org To Take On Ad Scams
• Mini-Case Study: Poo-Pourri Targets Twitter For Sweet Smelling Results
• Marin Software Names David A. Yovanno As CEO, Reports Q1 Revenue Up 33 Percent

Search News From Around The Web:

Industry

• DuckDuckGo: A privacy-friendly alternative to Google, CBS News
• Expedia’s Google Search Traffic Returning According To SearchMetrics, Search Engine Roundtable
• OndaLocal Selects Kenshoo to Deliver Local Search Marketing Performance, kenshoo.com

Local & Maps

• It’s Time to Tango… Yelp arrives in Argentina!, Yelp Official Blog
• The Power of Reviews in Local Search, Covario
• Why Foursquare splitting in two is a bold and brilliant move, Salted LollySalted Lolly

Searching

• How Pinterest Developed Its New Search Engine, Buzzfeed

SEO

• 20 Copywriting Blind Spots All Web Writers Should Avoid, SEO Copywriting
• 5 SEO Protips For Blog Comments, internetmarketingninjas.com
• How ‘not provided’ data has revived SEO, Vertical Leap
• IMDB Ratings Go Out Of 11? Google Shows 8/11 In Rich Snippets, Search Engine Roundtable
• New Title Tag & Meta Description Character Limits, SwellPath
• The Great Content Cull: The What, Why and How?, White.net

SEM / Paid Search

• Dealing with PPC "not provided", State of Digital
• How does paid search marketing impact results from organic listings?, Internet Retailer
• Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?, Unbounce
• PPC Stories Part 2 With Matt Van Wagner, Certified Knowledge
• Scaling AdWords and Bing Accounts, PPC Hero
• Understand and Improve Your Quality Score, blog.adstage.io
• Understanding the Ad Extension Reports in Bing Ads, Bing Ads