This day in search marketing history: January 31
Google releases URL Inspection Tool API, plus: AdWords IF functions, Page Speed Update confusion, local paid inclusion and more.
Topic: Alphabet
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.
Google offers to split part of its ad-tech business to avoid DOJ trouble
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Google Q4 search ad revenue: $43.3 billion
Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
YouTube ads are the breakout star of Google’s Q3 earnings report
While shoppers are returning to physical stores, the company’s also seeing 'strong growth in local shopping queries' at the same time.
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on.
Google bans face mask ads globally due to misleading coronavirus claims
The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging.
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO
Survey also finds that SEOs think government investigations are least likely to impact the industry.
Now, more than 50% of Google searches end without a click to other content, study finds
Zero-click searches hit an all-time high in June.
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
EU: Google shopping search reforms working
EU Commissioner Vestager gave qualified approval to the changes put in place.
SearchCap: Google My Business, PBN links & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private blog networks: A great way to get your site penalizedNov 17, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and […]
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs.
SearchCap: Capitalizing on Google Tag Manager, Google My Business & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core business division on Monday […]
Danny Sullivan joins Google, leaves advisor role at Third Door Media
Search industry veteran journalist begins new role at Alphabet's core business division on October 9
Google says it will offer antitrust remedy to EU to avoid further penalties
Will the proposal bring the consumer-unfriendly return of "10 blue links?"
Google CEO Sundar Pichai joins Alphabet board
During his tenure, Google's stock has increased from roughly $650 to $995.
EU slaps Google with $2.7B antitrust fine for favoring its own content in search results
The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases.
EU ready to fine Google billions in shopping search antitrust case [Report]
In one of three active cases, the company faces potential fines of up to $9 billion.
Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
SearchCap: Google mobile-friendly warning, Bing HackerRank & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
From new deals to more data to audiences, 2015 was packed with PPC changes.
SearchCap: Google App, Holiday Decorations & AdWords Reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account Dec 14, 2015 by Susan Waldes Columnist Susan Waldes dives into the new Report Editor in AdWords […]
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.
Is Bing Trolling Google & Alphabet With ABC.WTF Redirect?
Google's name change/reorganization prompts a witty response from Redmond.
The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo
And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the 26 one-letter alphabet queries show a Yahoo property as the first “answer.” If you type the letter “A,” for example, Yahoo Answers is the featured result; type “B,” and Yahoo Bookmarks is the first answer, […]