This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
Topic: Barry Schwartz
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
Traffic and rankings don’t mean a thing unless they help you convert; Tuesday’s daily brief
And, Google’s tool to report indexing bugs is now available in the U.S.
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
Google rankings fluctuation, pages are dropping and reappearing in the index; Wednesday’s daily brief
Plus, structured data testing tool changes.
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
Are all the Google algorithm updates too much to handle?; Wednesday’s daily brief
Also, Google talks about search rankings and spam prevention.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
Google I/O announcements, what you need to know; Friday’s daily brief
Plus new Google Ads smart bidding features.
The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going away.
What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief
Don't miss the updated information from Google on the core web vitals and page experience update.
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend
RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.
Video: Josef Sperzel talks technical SEO and using Python to pull data
Sperzel says he's most excited about using Python to do data visualization and streamline the processes behind technical SEO.
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Google Sept. 2019 Core Update ‘weaker’ than June core update
A detailed look at the early impact from the latest Google core update.
SMX East: now with extra local
GMB, maps, reviews, voice and offline conversion tracking are all on the agenda.
Here’s to Barry Schwartz and Greg Sterling, heroes of the search community
On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards.
Now live: Google 3D images and AR integration in mobile search
Have fun with 3D images in Google search by placing them in your room or office.
Google Search Console goes live with new consolidated view
Google made a preview of the consolidated data view live early, go check it out now.
Entries are open for the 2019 Search Engine Land Awards
Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.