Topic: Bloomberg Businessweek

Family Guy & Google Form Video Ad Distribution Deal

Google’s AdSense to distribute videos from BusinessWeek reports that Google and the creators of “Family Guy” and Raven-Symone, star of the Disney Channel show “That’s So Raven,” have formed a deal to distribute their videos with ads from AdSense. The TV programs will be distributed throughout the AdSense network and will contain ads either prior […]

Report: Google’s “Brand Value” Increases 44%

Google ‘the most improved brand’ from the BBC covers an Interbrand report showing that Google’s brand has increased in value by 44% over the past 12 months. The 44% increase makes Google the most improved brand when compared to the other brands that were evaluated in this report. Google’s brand is valued at $17.8 billion, […]

Google To Offer Enterprise Edition Of YouTube

Apps vs. Office: Google Ups the Ante from BusinessWeek reports that Google is planning a corporate version of YouTube to host training and employee communications videos. It also looks at Google’s move to generate revenue by offering applications for the corporate market. Garett Rogers of Googling Google picked up on the YouTube aspect and looks […]

Video Display Ads A ‘Strategic Threat’ To Google?

Gary Price points us to a recent IDC online ad forecast that says search will lose some of its appeal as display (specifically video) ads become more popular and prevalent online. The release identifies this anticipated shift as a “strategic challenge” to Google. While that characterization is attention getting, the reality is not as dramatic.

Google Leading Wireless Challenge Against Broadband Incumbents

Google Goes Wireless from BusinessWeek reports on Google’s lobbying in Washington DC to open up a government auction of licenses for those wanting to provide new wireless services. We know that Google, Microsoft and others would love to use a slice of these radio waves to run their own wireless devices. If this government auction […]

Google Responds To Viacom Case: Bring On The Jury

Google has responded to the copyright infringement case filed against it by Viacom over video content on YouTube. Key takeaway? Google says the DMCA Safe Harbor provisions protect it from liability and wants a jury trial to prove its innocence. Several sources have covered the story already, so I’ll do a round-up of what’s being […]

SEO

Despite Panama, Yahoo Earnings Fall 11 Percent — Investments Blamed

Last night Yahoo posted (PDF) their 2007 first quarter earnings. Yahoo showed a decline in their profits by 11 percent. Revenue was up about 9 percent, excluding certain payments to partners. However, MarketWatch notes “the revenue Yahoo generates for every search using its Internet search engine dipped in the quarter by about 7%, contributing to […]

Google: Master Of Closing The Loop?

I gave SEO Book’s Aaron Wall a big mention for his piece on trust earlier this week, but he’s got another post out now that deserves as much attention: Google as the Invisible Hand of the Online Economy. In it, he covers things such as how by being everywhere, Google reinforces things for Google itself. […]

Surveys: SEM, Online Marketing And Advertiser Attitudes

A trio of advertiser and merchant-related surveys bubbled up (or bubbled up to me via an email from Danny) earlier today. They all in one way or another discuss search marketing and/or traffic driving strategies and online spending. There’s a lot of interesting data here for consumption. There are varying sample sizes, populations and methodologies […]

The “Is Google Too Powerful” Question Raised Once Again

Is Google Too Powerful? from BusinessWeek is a fresh look at an old topic on Google’s continued growth and power. A key part of the BusinessWeek’s article: Googlezon, GoogleWorld, just plain Google—whatever you call it, it’s scaring the wits out of everyone from the power lunchers of Hollywood to Madison Avenue ad moguls to Silicon […]