Click Forensics, Yahoo take on click-fraud cases from News.com reports that in part of the Click Forensics & Yahoo partnership, they have teamed up to build a new software tool to detect click fraud, named Factr. Factr, Fully Automated Click Tracking Reconciliation, automatically queries Yahoo’s search ad platform when Click Forensics detects click fraud. The […]
Analytics provider Enquisite just announced a funding round. The analytics space is tough and competitive. However, Enquisite, which has both a free and a “pro” (paid) version, seeks to differentiate with a number of interesting features. It offers visibility on where traffic is coming from offline by city and postal code. It also offers a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Click fraud lawsuit targets IAC’s Citysearch from News.com reports the law firm of Kabateck Brown Kellner is targeting IAC’s Citysearch.com for allegedly “defrauding its advertising customers of millions of dollars” by “turning a blind eye to click fraud” and actually “encouraging” the click fraud. This Los Angeles-based law firm has won suits against Google and […]
Microsoft has invested heavily in Live Search and seen its search relevance and results improve but so far not its market share. The company believes its core search results are as good as what you’ll find on Google or Yahoo. But its share is flat-to-declining, depending on which of the metrics services you choose to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Click Forensics released their statistics on the click fraud rate for the first quarter of 2008, showing a click fraud rate of 16.3 percent. That number is down from the previous quarter, which was 16.6 percent. Compared to a year ago, when the click fraud rate was 14.8 percent, we are up. Click fraud on […]
Yahoo announced a new reporting feature in the search marketing portal that enables advertisers to see which clicks Yahoo has deemed to be invalid. The report is named the “Click Filter Report” and is available by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Internet retailer sues Yahoo for $1 million from ComputerWorld reports Bigreds.com has sued Yahoo for over $1 million for click fraud. The online retailer of collectibles claims Yahoo has charged them over $936,000 between 2002 and 2006 for clicks received via Yahoo/Overture affiliates. Bigred is seeking over $1 million in damages and penalties.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The first day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I’ll add any new coverage to tomorrow’s recap.
Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!. Industry analysts like Dr. Tuzhilin […]
Day two is pretty much over now. We still have the Google Grove later, but the sessions are now complete. Here is coverage of the conference, picking up from where we left off last night.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud. The company found that the overall industry average click fraud rate rose to 16.6 percent for Q4 […]
Scott Hendison received an email about a click fraud settlement by Ask Sponsored Listings. If you purchased online advertising from IAC Search & Media and/or ASK Jeeves from August 2005 to now, you are entitled to some form of reimbursement for click fraud or other invalid or improper clicks. The details can be found at […]
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
MarketingSherpa has just released the fourth annual edition of its Search Marketing Benchmark Guide. The Guide is a comprehensive benchmark for all things related to search marketing, including things such as expected search spending for 2008, how search ROI stacks up against other tactics, difficulty in SEM staffing, new ways to evaluate clicks and click […]
All I really need to know about search engine marketing I learned in kindergarten. Or something like that. The goal of search engine marketing is to get your pages to show up when target customers make relevant searches. As search engines get better at finding relevant content and preventing SEO-spam, search engine marketing success comes […]
Below are Search Engine Land’s 10 most popular stories from August 2007:
Google Finance Chief to Resign from the Wall Street Journal reports that Google CFO George Reyes has announced he is resigning from Google. A press release is also now up. Reyes, who joined Google in 2002 and before its IPO, is only the second major Google executive to leave Google. Cindy McCaffrey, the former VP […]
Below is a roundup of all the coverage I was able to find throughout the day of the SES San Jose conference. This coverage is for the second day of SES, taking place on August 21, 2007. If I missed any, please add a comment below.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google announced the launch of the Google Ad Traffic Quality Resource Center. This center will educate both novices and experts on click fraud, Google’s prevention methods, what Google considers click fraud, as well as links to other resources to learn more about recent updates on click fraud and traffic quality.
It’s Search Engine Strategies San Jose next week. For Chris Sherman and I, it’s our swan song. This is the last SES event that either of us will program, with our search marketing conference efforts going forward focused on our own Search Marketing Expo (SMX) events. But we’ve put our all into making the last […]
Google just released its SEC form 10-Q filing. For the six months ended June 30, 2007, Google had revenues of $7.535 billion vs. $4.7 billion during the same period a year ago. During the past six months Google has completed 10 acquisitions for $183.6 million or $18 million on average. Revenues for 2007 (so far) […]
Today, Yahoo launched a new Traffic Quality Center for advertisers and consumers. The center will provide information on: Procedure on submitting a click investigation request Announcements on new product enhancements regarding ad quality Advice and tips on how to monitoring your traffic Featured questions regarding traffic quality, with answers from Yahoo’s team of specialists
Enquisite, a provider of free analytics software, has introduced a product called “PPC Assurance.” The aim of the product is to help search marketers identify whether their campaigns are performing as intended and to identify clicks that fall outside the parameters of their campaign guidelines or clicks they were billed for but never received. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google’s Shmuman Ghosemajumder said that Google is considering offering a “phone bill-like” AdWords invoice to all advertisers. Frank Watson reported that the Click Quality Council Steering Committee meeting had over 20 attendees, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Click Fraud Network released (press release) figures for the second quarter of this year, showing click fraud has increase to 15.8% from 14.8% in the previous quarter or 14.1% from Q2 2006. One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase in botnets, parked domain sites […]
In the earlier installment of this article I covered the topic of local-oriented subdomaining. In this second installment, I’m covering domaining. As you may recall, I described "domaining" as the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards reselling those properties at a considerable markup, […]
The Saboteurs Of Search from Forbes has been getting some buzz from around the search industry. In short, the article interviews two SEOs about how they can potentially use “negative SEO” tactics to harm a site in Google.
SEMPO has announced their third training course, Advanced Search Advertising, is now live. Advanced Search Advertising consists of 13 lessons: An Evolving Opportunity, PPC Models, Keywords & Campaign, Copywriting for Ads, Bidding & Ranking, Landing Pages, Success Metrics, PPC Program Specifics, Reporting & Analytics, I.P. – Click Fraud – SPAM, Alternative PPC Search Engines, Feeds […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo is distributing payments in the Online Merchant Systems class action settlement over alleged flaws in its bidding system.