SearchCap: The Day In Search, March 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search Week: March 18, 2013
  Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and […]
• Search Week: March 11, 2013
  Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and […]
• Search Week: March 04, 2013
  Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and […]
• 4 Mobile Search Trends Tackled At SMX West 2013
  The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one of the first sessions of the conference being Trends in Mobile Search. […]
• Top 10 Tool Features For Successful Enterprise SEO
  In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the website had been the accouterment of hacks, built over a six-year period with absolutely no consideration for search engines. The founder CEO was persuaded by a very bright 26-year-old VP to rebuild […]
• The Most Common Problems With Local Business Listings
  Two weeks ago, Greg Sterling and I published “YQ,” a study on the state of location data for Yext, where we discovered (surprise!) that the state of business location data on the Web is pretty messy. The study provided us with the opportunity to look at patterns among thousands of Yext’s customers, and I thought […]
• Google Penalized One Article On BBC’s Web Site
  Google did end commenting on why the BBC received an unnatural link notification despite offering us a “no comment” on our story this past Friday. Was the BBC penalized for unnatural links? Was it possible that the world’s largest news organization was not trusted by Google’s algorithms? The answer is, only one article was penalized. […]
• Register Now for SMX Advanced – Rates Increase Next Week
  Search Marketing Expo – SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out […]
• Bing Webmaster Tools Adds Site Move Tool
  Bing announced a new feature for Bing Webmaster Tools – the ability to inform Bing of a site move. The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs. Moving From Within The Same Domain Name If you […]
• Geographic Targeting In An Enhanced Campaign World
  AdWords enhanced campaigns will force many advertisers to change their campaign structures. One of the benefits that have been touted for enhanced campaigns is that you will need fewer campaigns, thus making AdWords easier to manage. For mobile targeting, this is true, as the ability to target mobile devices is now gone. However, for the targeting features […]
• Happy St. Patrick’s Day: Google’s Irish Dancers
  Today is St. Patrick’s Day and to celebrate, Google has a fun Google Logo, aka Google Doodle, with Irish Dancers doing their Irish dance. Of course, the logo spells out Google’s name, GOOGLE on the dancer’s shirts. Here is a video of them dancing: For more St. Patrick’s Day logos and themes, see the Search […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)
• State Of The News Media: Everything In Decline But Digital
• Infographic: A Marketer’s Guide To Pinterest
• Microsoft Study: Multi-Screen Behavior And What It Means For Marketers
• A New Era: Re-Defining Inventory

Search News From Around The Web:

Applications & Portal Features

• Google Keep, a New Service for Taking Notes, Google Operating System
• Reply and search faster with the Gmail app for Android, Official Gmail Blog

Business Issues

• Factual and TripAdvisor to scratch each other’s backs with global restaurant data partnership, Pando Daily
• Hispanic Search Leader YaSabe Secures $2.7M in Seed Round, www.marketwire.com

Link Building

• 11 simple link building tips for SEOs, Econsultancy
• Firefox Add-On from Majestic SEO, Majestic SEO Blog
• Plugging the link leaks, part 1 – reclaim links you are throwing away, SEOptimise

Local Search & Maps

• New Traffic Manager in AJAX v7, Bing Maps Blog

Paid Search

• eBay vs. PPC: Yes, Paid Ads Still Work, Search Engine Watch
• Google Prevents 5,000 Publishers From Showing Arrows On Their AdSense Ads (Nessie Update), Search Engine Roundtable
• How to Estimate the Break-Even Point of Paid Search, Search Engine Watch
• Ten Minute PPC Audit, www.acquisio.com
• The brand revolution is underway, AdWords Agency Blog
• Why eBay Says AdWords Ads Don’t Work, netmeg.com

Searching

• A Google Experiment Hides the Navigation Bar, Google Operating System
• 3 Ways to Visualize Google’s Search Results Page, internetmarketingninjas.com
• 45 Million Monthly Mobile LinkedIn Searches, www.ere.net
• Find flights to destinations worldwide, insidesearch.blogspot.com

SEM Industry

• The Beal Deal with Jill Whalen (@JillWhalen), Marketing Pilgrim
• SEO Madness 2013 is On! Sign Up Now, Small Business SEM
• It’s all change at Receptional, www.receptional.com

SEO & SEM

• 5 Ways Merchants Can Protect Themselves From Googles’ Latest Crackdown, www.webpresence.tv
• 7 Aspects to Drive Your International SEO Industry & Audience Research, State of Search
• Build Your Authority, Not Your Author Rank, www.blindfiveyearold.com
• Google’s Explores a User Activity Media Feed, SEO By The Sea
• HTTP 503: Handling site maintenance correctly for SEO, yoast.com
• New ValueTrack parameters for enhanced campaigns: managing keyword level URLs by device, Inside AdWords
• SEO content strategies you may have overlooked, www.seocopywriting.com
• The Resurgence of Long-Tail Keywords in SEO, Search Engine Watch
• Usability or SEO: Whose Side Are You On?, Cre8PC
• What does Google think of single-page websites?, YouTube
• Why Google Stopped Indexing Craigslist, Search Engine Roundtable

Video, Music & Image Search

• Flickr Adds Hashtag Support To Its iOS App, thenextweb.com
• The Image Toaster Brings Google Images to Your Breakfast, Gizmodo
• The Secret Guide to Video and SEO, KISS Metrics

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.