SEO’s new battleground: Winning the consensus layer
AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.
Topic: Digital marketing
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
AI visibility tools: How to track and grow your presence in AI search
See if ChatGPT, Gemini, and Perplexity cite your site, discover competitors appearing in AI answers, and identify the sources LLMs trust.
OpenAI tests Ads Manager as ChatGPT ad business takes shape
OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.
Chloe Varnfield talks sneaky Google Ads settings and tanking performance
Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
Google Ads refreshes Asset Optimization layout for Demand Gen
Google Ads' new Asset Optimization panel lets Demand Gen advertisers automate creative formatting and placement with a few simple toggles.
The marketing measurement flywheel: A 4-step framework for proving impact
Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.
Survey: PPC is getting harder — and AI is only saving 5 hours a week
Over 1.3K PPC experts confirm - platforms are harder to trust, AI isn't the rescue many hoped for and the biggest threat is clients going in-house.
Google launches dedicated Merchant Center hub for agencies
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
Google Marketing Live 2026 set for May 20
An email from the Accelerate with Google program inviting entries to the Google Ads Impact Awards shared the date GML 2026 is happening.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
Break down data silos: How integrated analytics reveals marketing impact
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
200+ AI audits reveal why some industries struggle in AI search
Audit data across 10 industries shows access failures, weak evidence, and low utility make some sites easy for AI systems to bypass.
Are your PPC ads still authentic in the age of AI creative?
AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC.
Click fraud in Google Ads: Where exposure rises and how to reduce it
From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.
The AI engine pipeline: 10 gates that decide whether you win the recommendation
AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.
Google Ads’ three-strikes system: Managing warnings, strikes, and suspension
Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep your ads running.
The dark SEO funnel: Why traffic no longer proves SEO success
AI drives vendor discovery before Google ever sees the click. Learn how brand mentions, LLM citations, and branded search generate pipeline.
What 13 months of data reveals about LLM traffic, growth, and conversions
An analysis of LLM referral traffic shows low volume, rapid growth, shifting citations, and an 18% conversion rate.
How ChatGPT uses SEO to drive growth and revenue
An SEO audit of ChatGPT, Claude, and Perplexity reveals how the platforms use technical optimization, content, and conversions to scale.
How to read Meta Ads metrics like a system, not a scoreboard
Stop toggling off “losers” based on surface metrics. Analyze relationships between KPIs to pinpoint bottlenecks and drive sustainable growth.
Site redesign checklist to preserve SEO & improve visibility
Redesigning your site doesn’t have to destroy your rankings. Use this advanced SEO checklist to preserve visibility and turn your redesign into a growth opportunity.
Google Ad Grants now lets nonprofits optimize for shop visits
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
How to keep your content fresh in the age of AI
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment, and small SEO changes drive real gains.
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
Mastering generative engine optimization in 2026: Full guide
How to get your brand cited, recommended, and discovered by AI search engines — a step-by-step framework.
10 things Semrush One lets you do that you couldn’t do before
Semrush One introduces new tools that enable marketers to monitor AI visibility, track prompts, assess brand sentiment, and streamline content creation.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
LLM consistency and recommendation share: The new SEO KPI
Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search.