How to tank your Google Ads account in 10 days
Think you can’t ruin your Google Ads account in record time? Think again. Explore 10 proven ways to waste your ad budget and fail fast.
Topic: Doctor of Philosophy
How to address the top reputation issues impacting brands today
Learn why traditional SEO tactics fail in modern reputation management and how to address brand perception and crisis communication issues.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
The July core update is “effectively complete”; Tuesday’s daily brief
And, how search professionals can help fight against misinformation in their communities.
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory
Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions.
Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google's 19 years.
Sally Ride Gets 5 Google Logos On What Would Have Been The Historic Astronaut’s 64th Birthday
After becoming the first U.S. woman in space, Ride went on to be a writer, educator and founding member of the Sally Ride Science program.
Percy Julian Gets Google Logo Marking The Famous Chemist’s 115th Birthday
Today’s Google logo honors renown chemist Percy Lavon Julian, the first African American scientist to be inducted into the National Academy of Sciences. During his career, Julian made a number of significant chemical advancements, including the creation of Aero-Foam, a soy-based product widely used to extinguish fires during World War II. Julian discovered how to […]
Grace Hopper Honored With Google Logo To Mark The Computer Scientist’s 107th Birthday
Not only a pioneer in the field of computer programming, Grace Hopper was the oldest active-duty commissioned officer in the US Navy at the time of her retirement. While serving in the Navy Reserves, Hopper was one of the original programmers of the Harvard Mark I computer and is credited with developing the first compiler […]
Google Pays Tribute To Renowned Biophysicist Rosalind Franklin
Today, Google is paying tribute to British biophysicist and X-ray crystallographer Rosalind Franklin on what would have been her 93rd birthday. The logo highlights Franklin’s contribution to DNA research with an illustrated image of the biophysicist examining the double helix structure of DNA via an X-ray image. It was Franklin’s X-ray images of DNA that […]
Samsung, Intel Invest In “Anticipatory Search” Startup Expect Labs
Expect Labs, which is a small startup in the San Francisco Bay Area, has a very impressive list of investors. Today the company announced a new funding round, though the figures weren’t disclosed. Investors are the venture or investment arms of Intel, Samsung and Telefonica. Telefonica is the world’s fourth largest telco and owns mobile […]
More SEO Myths About Website Usability
When you optimize your website for search engine visibility, who are you targeting? The statistically average web searcher? Someone who is new to web searching? Or a highly experienced web searcher?
PPC Mad Scientists Prove Google Right… And Wrong
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design […]
A Principal Goal Of SEO Should Be Customer Loyalty
How search engine optimization (SEO) professionals can measure customer loyalty as a part of a successful search experience.
SearchCap: The Day In Search, November 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows […]
Dr. Qi Lu Named To Run Microsoft’s Online Services Group; McAndrews Departs
The rumor becomes reality. Microsoft has named Dr. Qi Lu, formerly of Yahoo, to run its Online Services Group. And Brian McAndrews, as AllThingsD highlights, is leaving Microsoft. More details in the release below:
Battlestar Galactica Meet Google TV Ads: Deal With NBC Universal Cut
Just in — and brief because it’s the end of the day — Google and NBC Universal have reached an agreement that will see the TV ads that Google sells coming to NBCU cable channels including SciFi, Oxygen, MSNBC, CNBC and others. The full release is below:
July 2008: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from July 2008:
Yahoo! Lets You “Build Your Own Search Service”
Yahoo! has just unveiled the next phase in their plan to spur search innovation by providing search-related resources to developers. The Yahoo! Build Your Own Search Service (BOSS) enables developers to access Yahoo! search results, combine them with other sources, rerank them, and define their appearance. Yahoo! says they are making BOSS available in an […]
Open Letter To Wikipedia Editors: Yes, Matt Cutts Is Notable
Dear Wikipedia Editors: I came back from vacation today to discover that in (some of) your infinite crowd wisdom, apparently the page at Wikipedia about Google’s Matt Cutts might get deleted. Wow. It’s inept things like this that can instantly reduce any respect I have for Wikipedia that builds up over time.
PhraseRank, Not PageRank, To Fight Search Spam
Can indexing phrases from pages be an effective approach in identifying and filtering keyword stuffed pages, and honeypot pages aimed at attracting visitors solely to have them click upon ads? A new patent application published yesterday and assigned to Google, Detecting spam documents in a phrase based information retrieval system, presents a reasonable argument in […]