Google shares tips on using AMP for e-commerce
Google documents how to make your e-commerce site AMP-ready.
Topic: EBay
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transaction-based site may signal that Google might push out AMP well beyond article and news-oriented content.
Survey: Amazon beats Google as starting point for product search
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google.
Achieve Holiday Zen Through The Art Of Paid Search Planning
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
Attend MarTech To Transform Marketing & IT Opportunities Into Results. Rates Increase Tomorrow.
Take part in a vendor-agnostic, graduate-level conference dedicated to the intersection of marketing, technology and management—MarTech: The Marketing Tech Conference. Your opportunity to save £200 expires tomorrow, 18 September. Register today! The 24-session agenda features perspectives from accomplished practitioners and thought leaders in the marketing technology arena. Hear from a mix of B2C and B2B […]
SearchCap: Google Local Algorithm Change, Sally Ride Doodle & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Should Be Using Google Analytics Smart Lists For Remarketing Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re […]
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
Duane Forrester Returns To Bing After Being Laid Off From Microsoft Two Months Ago
Bing re-hires Duane Forrester after letting him go two months ago. Duane Forrester will be working in basically the same role as before.
SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was […]
EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to further monetize its content, […]
SearchCap: Google Manual Info Box, Bing Ads History Report & Where Is Our Penguin Refresh?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Refreshes The Change History Report Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at one […]
SearchCap: Google Weekend Update, Rogue Google Ads Settlement & Our New Site
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Indian Govt. Rages At Google Maps Outing Of Secret Bases In 2013, Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve […]
SearchCap: eBay’s Google Problems, Bing Ads Targeting & Yahoo’s Search Share Drops
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the […]
Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in paid search, something […]
SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets […]
eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]
SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm […]
Matt Cutts: New Payday Loan Algorithm Update Coming, More News From SMX Advanced 2014 Keynote
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news about Google penalties (eBay, Metafilter, […]
SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big […]
SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the […]
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Google Hits eBay With Manual Penalty In Search Results
What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, […]
SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four […]
Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data
Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show […]
SearchCap: Bing Updates Android App, NameCheap’s New Domain Search & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Updates Its Android App With A New Look & Faster Performance Bing has rolled out a new look and feel for its Android app, claiming the updates make it more […]
Is Rewarder The Heir Of Google Answers?
There have been a range of “answer engines” or “help engines” (Q&A sites) that have come and gone over the years. Some of them might be considered “social search.” Yahoo Answers, Ask.com (more recently focused on Q&A), Answers.com, Askville (Amazon), ChaCha, Keen, JustAnswer/Pearl are among those that remain and still exist. Verticals with Q&A angles […]
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
See The Top 10 Most Searched Ad Campaigns On Bing For 2013
Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, […]
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
Bing Tests Sub Secondary Level Deep Links In Search Listings
Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture […]
Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating retailers includes BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard […]
Bing Tests Deep Links Within Search Box Results
Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep […]
New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad impressions in that period. But […]
SearchCap: The Day In Search, June 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to gauge interest levels for Google Local Carousel results, search […]
Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result
The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s deep links. In a blog post today, Dr. […]
SearchCap: The Day In Search, April 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google […]
SearchCap: The Day In Search, March 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]
AdWords “Ineffective” Says eBay, Google “Meta-Pause Analysis” Contradicts Those Findings
A story generating buzz and controversy earlier this week amounts to a stinging indictment of the paid search industry as a whole. It was based on new research from eBay that argues SEM is all but worthless and has little or no impact on traffic and sales — except in marginal cases. However, Google studies […]
Google Panda Two Years Later: Losers Still Losing & One Real Recovery
Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally […]