This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
Topic: Electronic Frontier Foundation
This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
SearchCap: Bing political ads & Google Search Console issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing votes ‘no’ on political candidate and ballot measure adsOct 5, 2018 by Amy Gesenhues The policy will not likely impact Bing’s ad revenue as the search engine reports political ads […]
NY federal court decision threatens embedding and linking across the web
The judge's decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits.
DuckDuckGo Is The Default Search Engine In New Adblock Browser
In addition to being the default Adblock browser, the privacy search engine says it will sign the "Acceptable Ads Manifesto."
DMCA Takedown Database ChillingEffects.org Takes Itself Out Of Search Results
The irony here is almost too obvious to mention: an entity dedicated to monitoring the potential “chilling effects” of DMCA takedown notices is censoring itself. Chillingeffects.org has now removed itself from search results, making those notices harder to find. Chillingeffects.org was created in roughly 2001 as an academic and public resource to monitor and record potentially improper DMCA requests. […]
SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its […]
The Pirate Update: Google Will Penalize Sites Repeatedly Accused Of Copyright Infringement
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. There’s a new penalty that may cause you to rank lower in Google’s search results. It joins other penalties (also called “filters” or “updates”) such as “Panda” and “Penguin.” We’re dubbing this one the “Pirate Update” as it’s aimed […]
SearchCap: The Day In Search, July 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Adds Ad Rotation Option To adCenter Microsoft announced they are adding a new ad serving feature to adCenter. The new feature is ad rotation and will allow advertisers to either […]
SearchCap: The Day In Search, June 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Fleeting Nature Of Twitter: 17 Percent Of Top Searches Change Every Hour Nearly 20 percent of the top search queries on Twitter at any given moment won’t be a popular […]
SearchCap: The Day In Search, June 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Faces July 2 Deadline To Settle EU Antitrust Claims — Or Else European Commission (EC) antitrust chief Joaquin Almunia is engaged in what amounts to a poker game with Google […]
Cookiegate Another Privacy Black Eye For Google
Call it “Cookiegate” — or “Safarigate” perhaps. Late last night we got the Wall Street Journal’s piece: “Google’s iPhone Tracking: Web Giant, Others Bypassed Apple Browser Settings for Guarding Privacy.” Danny covered the article and its claims extensively at Marketing Land. This morning there’s an expanding debate about whether the WSJ mischaracterized Google’s behavior unfairly […]
Mobile Will Be 22 Percent Of Search Revs Next Year — Report
Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone’s attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm’s report also contains a “less aggressive” projection […]
Google Puts A Price On Privacy
Earlier this week, Google made a significant change purportedly to better protect the search privacy of users. In reality, it specifically — and deliberately — left a gaping hole open to benefit its bottom line. If you pay-to-play, Google will share its search data with you. Google’s a big company that goes after revenue in […]
Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search
Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the […]
SearchCap: The Day In Search, April 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]
SearchCap: The Day In Search, March 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Reveals Secrets Of “Search Direct” Alogrithm I had about 20 minutes with Yahoo’s Shashi Seth after the press conference to discuss a range of things related to the Search Direct […]
SearchCap: The Day In Search, September 7, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Schmidt: ‘Next Great Stage’ Of Search Is Autonomous, Personal Speaking today at the IFA consumer electronics event in Berlin, Google CEO Eric Schmidt painted a vision of the future in […]
SearchCap: The Day In Search, June 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Viacom Loses Google Lawsuit Google has won a “motion for summary judgment” in its bitterly fought lawsuit with Viacom over YouTube. Viacom had sued YouTube/Google for copyright infringement surrounding the posting […]
Google, Twitter Argue Against Throttling Speed Of News
Google and Twitter have teamed up to support a web site that’s facing legal trouble for reporting news too quickly. Reuters reports that Google and Twitter filed a brief Monday in an appeals court case involving theflyonthewall.com, a web site that reports financial industry and stock market news. A U.S. District Court ruled earlier this […]
EU To Search Engines: Get Rid Of Your Data, No Keep It
Arguing forcefully that it’s necessary to protect privacy, the “Article 29 Working Party” of the European Parliament has been trying to get search engines to cut their search data retention to six months. But in a crazy turn of events, a proposal that would directly contradict those efforts and require retention for up to 2 […]
Drill (Down), Baby, Drill: Facebook’s New “Simple” Privacy Settings Still Pretty Complex
Today, Facebook announced new simplified privacy controls designed to ease a settings overload problem that it admitted has challenged its users. Did it succeed? I’d give it an A for effort but a C+ to B- for actually solving the overload problem. Rather than a “one click solution” or a single-page recap, there remains a […]
SearchCap: The Day In Search, May 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Finally Disclose AdSense Split … If You’re An Italian Newspaper, That Is How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a […]
SearchCap: The Day In Search, May 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Answers Hits One Billion Answers Yahoo Answers — by far the largest answer search engine on the web — says it passed the one billion answer mark within the past […]
SearchCap: The Day In Search, April 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last Call For Speakers For SMX Advanced We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still […]
SearchCap: The Day In Search, April 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Expands Top Search Reports & (Now) Charts The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search […]
SearchCap: The Day In Search, March 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Execs Still At $1/Year, But Company Cuts Other Perks Google’s trio of top leaders — co-founders Larry Page and Sergey Brin, plus CEO Eric Schmidt — continued to receive $1 […]
Google, Microsoft, ACLU & Others Push For “Digital Due Process” – No Personal Data Without A Warrant
A broad coalition of interest groups, non-profits and private companies, including Microsoft, Google, AOL, the ACLU, EFF and others, have come together to set forth four principles that would update Electronic Communications Privacy Act (ECPA). That statute was enacted in 1986 and, in the words of Jim Dempsey, Vice President for Public Policy at the […]
SearchCap: The Day In Search, March 17, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’ An outgoing FTC commissioner has slammed Google over the way it launched Google Buzz last month, calling the episode a case of “irresponsible […]
SearchCap: The Day In Search, February 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Would You Ask Steve Ballmer About Bing, Microsoft & Search? Next week, on March 2, I’ll be interviewing Steve Ballmer on stage at our SMX West search marketing conference. This […]