Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Topic: Facebook
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
What 1 million keywords reveal about AI’s impact on search
A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.
A 13-word edit can steer what deep-research AI agents recommend
Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
Meta expands live shopping ads and virtual card checkout to drive more purchases
Meta's new shopping features aim to reduce purchase friction and help advertisers convert product discovery moments into sales.
Meta launches AI Mode in Facebook search to answer questions
Public posts, Groups and Reels now power responses, turning conversations into a new discovery engine for advice and recommendations.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
How SEO turns customer success into AI-readable proof
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
Reddit’s AI search influence goes beyond training data
Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
How Google Discover publisher profiles work and why they matter
A deeper look at the profile features, eligibility patterns, and optimization opportunities shaping visibility in Discover.
How ecommerce brands actually get discovered in AI search
See how ecommerce brands can improve AI visibility in ChatGPT, Google AI Mode, and other LLMs through citations, product recommendations, Reddit discussions, retailer pages, reviews, and consistent product data.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
How to use Call assets, lead forms, and Message assets in Google Ads
Are you making it too hard for customers to reach you? Learn three essential ways to get more leads directly from your search ads.
Why Facebook account lockouts are rising and what’s driving them
AI moderation, stricter security signals, and platform scale are increasing false positives — often without meaningful human review.
How to measure paid social’s impact on PPC
Social ads don’t always convert in-platform. Here’s how to prove their impact on paid search traffic and conversions.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Google Discover and the content discovery revolution transforming digital marketing
Google Discover is a personalized content feed that surfaces articles without a search. Learn how it works, where it appears, and how to optimize content for Discover traffic.
Lead generation: The evolution from spray-and-pray to precision targeting
New to lead generation? This guide explains what lead generation is, common methods, types of leads, and how businesses turn interest into sales.
How to fix a suspended Google Merchant Center account
Identify why your Merchant Center was flagged, audit your site and feed, and fix issues before requesting a review.
Meta is on track to overtake Google in global ad revenue for the first time
Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.
Google Ask Maps is moving from listings to recommendations
New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced.
AI buttons: Smart UX play, risky GEO tactic, or both?
From AI poisoning fears to usability gains, AI buttons are sparking debate. Here’s a data-backed look at their real impact and limitations.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.