How to build and manage your brand across multiple platforms
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
Topic: Facebook
How AI is reshaping the content creator industry
Learn about the benefits, risks and ethical considerations of AI-powered content creation and how to achieve sustainable growth.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Link building services to watch in 2024
These link building companies could help elevate your SEO and boost your online presence.
Accurate tracking data: The key to optimal ad performance
Optimize your ad campaigns by addressing data inaccuracies. Leverage conversion APIs for more accurate tracking and better performance.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
How to use Performance Max for any type of business
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
How to generate SEO content ideas with the Value Proposition Canvas
Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
A better approach to B2B lead gen in 2024
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user's awareness and intent level.
7 B2B content distribution strategies that work
Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
Meta launches AI-powered ad creativity tools
Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.
A tribute to Mark Irvine
Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.
Meta ad revenue jumps 27% in Q1 2024
Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta could launch Threads ads this year
Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.
Tracking in 2024: Where we are and how to prep
Learn the technical and marketing implications of the end of third-party cookies, and a four-part plan to get ready for the shift.
What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
How to harness the power of brand mentions across the search universe
Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.
How advertisers can capitalize on vertical video
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Facebook launches enhanced full-screen video player with key upgrades
The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Daily Mail publisher introduces new social-first video ads
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
The advertisers claim they were unfairly charged inflated premiums to serve ads on Facebook and Instagram.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.