Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
Topic: Financial services
What industry data reveals about the impact of Google’s AI Overviews on paid search
Google’s AI Overviews aren't just a visibility problem, they're a revenue one. Here's what Adthena data reveals about CTR and CPC impact.
Google to allow Prediction Markets ads under strict rules
Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.
How Google AI Overviews are changing the PPC game
AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.
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CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Chase launches first bank-led media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
TikTok launches enhanced ad placement controls
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don't violate Google's updated policy.
Google to investigate disapproved and limited ad issues following policy update
Marketers claim the update has been implemented through automated checks that are excessively "overarching."
Google policy update will restrict consumer finance ad targeting
Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
Microsoft now requires verification for UK Financial Services advertisers
Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.
Google financial services verification policies now rolled out in the UK
Google is taking a stand in the UK to educate the general public and stop financial ad fraud.
Google expands financial services verification policy to Australia, Singapore, Taiwan
Results from last year's test in the UK market showed a promising decline in scam-related Google Ads
Financial services advertisers in the UK must meet Google verification requirements by August 2021
ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension.
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
Google Comparison Ads Under Fire In UK
The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing with them by placing its own “product” at the top of search results. Comparison Ads, which operate on a CPA basis, are one form of AdWords. Below […]
Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local categories overall. The list is a blended average of both […]
New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals
AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing […]
Google Goes Big For Financial Comparison Shopping, Launches “Google Advisor”
Google has rolled up its tools for consumers seeking side-by-side comparisons of financial products, launching “Google Advisor,” a one-stop-shop for consumers looking for mortgages, credit cards, checking and savings accounts, and certificates of deposit. For marketers, it’s an opportunity to gather leads, and Advisor seems to be aimed at stepping up the volume of those […]
SearchCap: The Day In Search, March 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, […]
Google To Acquire BeatThatQuote.com
Money.co.uk reports that Google will be buying BeatThatQuote.com. Google and BeatThatQuote.com have not officially confirmed this as of yet. BeatThatQuote.com is a price comparison websites for loans and financial products. The site offers comparison pricing on loans, mortgage rates, credit card rates, insurance products and more. Google has been known to offer comparison ads for […]
SearchCap: The Day In Search, April 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AOL Launches New Money & Finance Site, Powered By Relegence Search Engine
Roughly a year ago, AOL acquired Relegence, a search technology company that offers real-time information and data feeds on a subscription basis to Wall Street professionals. Now AOL is bringing the fruits of that acquisition to a newly redesigned Money & Finance site intended to go head to head with Yahoo Finance, which is the […]
Click Fraud Reaches New High, Says Click Forensics
Click Forensics has updated its Click Fraud Index with data from the fourth quarter of 2006, reporting an overall industry average click fraud rate of 14.2 percent versus 13.8 percent for Q3, 14.1 percent for Q2 and 13.7 percent for Q1. The Click Fraud Network collects data from more than 3,000 online advertisers and their […]