Interrupting buyer journeys: The SEO strategy hiding in plain sight
Create SEO content that surfaces alternative solutions, captures high-intent traffic, and reaches users earlier in the buyer journey.
Topic: Food and Drug Administration
Healthcare reviews: How to stay compliant and win in local SEO
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
3 pillars of AI-era SEO for regulated industries
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
Image SEO for multimodal AI
Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Banned terms on Amazon: What keywords can trigger listing flags
Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Google updates ad policies to allow more CBD promotions
CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.
Google to ease ad restrictions for abortion pill providers
The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice.
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
SMX Overtime: What really matters for SEO success
SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.
Bing To Warn Searchers Of Fake Online Pharmacies
Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA.
Google Adds Medications To Its Knowledge Graph
Searchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product. In today’s announcement, Google says it’ll source the data from sources like the National Library of Medicine, National Institutes of Health, the US Food & Drug Administration, the Dept. of Veterans Affairs and others. Here’s […]
SearchCap: The Day In Search, July 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google To Discontinue iGoogle, Once Google’s Fastest Growing Product Google announced they are shutting down several products as part of their “summer spring cleaning” efforts. One of those products is iGoogle, […]
Federal And Rhode Island Agencies Divvy Up $500M That Google Forfeited In Pharmaceutical Settlement
The Federal Government has approved a plan to distribute the $500 million Google paid for illegally accepting advertisements from Canadian pharmacies targeting U.S. consumers. Under the plan, $230 million will be divided amongst the Rhode Island law enforcement agencies that participated in the investigation of Google. Another $100 million will go to Federal agencies, and […]
Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality
Microsoft Advertising seems to be introducing a new feature a day, these days. Some of the more interesting: the re-introduction of Yahoo Rich Ads In Search (RAIS), changes to negative keyword behavior and the ability to pick specific landing pages per match type. The re-introduction of Yahoo RAIS, mentioned by both Portent and Rimm-Kaufman Group, […]
Google CEO Page Said To Avoid Potential Criminal Prosecution In Pharma Settlement
Last week the bombshell announcement came that Google was admitting liability and forfeiting roughly $500 million in profits and fees from accepting illegal ads from Canadian pharmacies targeting US residents. This is a historic “fine” according to the US Department of Justice (DOJ). But new information revealed over the past few days suggests that Google may […]
Google Settles DOJ Pharmacy Ad Investigation With $500 Million
Google has agreed to forfeit $500 million and to more tightly comply with laws surrounding online pharmacy advertising, after a Department of Justice investigation found it both allowed and helped Canadian pharmacies that were advertising and selling to U.S. consumers in violation of federal law. The $500 million penalty is one of the largest in […]
Report: Google May Pay $500 Million To Settle Complaint Over Illegal Drug Ads
Earlier this week, Google filed a mysterious report with the Securities and Exchange Commission, saying it was setting aside $500 million related to a “potential resolution” of an advertising-related probe being conducted by the U.S. Department of Justice. Now, the mystery may be solved. The Wall Street Journal is reporting that the investigation relates to […]
SearchCap: The Day In Search, November 12, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the […]
SearchCap: The Day In Search, October 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Showing Ads On iPhone Map We got a tip from Anthony Avolio yesterday, who pointed out that Google was showing ads on Maps on the iPhone. Until then I […]
FDA Warnings To Pharma Caused Big Drop In Search Ads
The US Food & Drug Administration (FDA) issued warning letters issued in late March, 2009 to a number of big pharmaceutical companies, saying that their search ads were misleading and didn’t contain the required disclosure information mandated by US federal regulations. As one might have expected this caused the companies to temporarily pull their SEM […]
SearchCap: The Day In Search, April 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
FDA Cracks Down On Pharma Search Ads
The U.S. Food and Drug Administration (FDA) has sent letters to a number of pharmaceutical manufacturers to alert them that they were in violation of acceptable marketing practices in relation to their paid search marketing campaigns. The basic gist of the letter is that when these pharmaceutical companies advertise on Google they are a.) not […]
Cuil Fast Test – Relevancy Isn’t A Google Killer
Now that Cuil is live, I wanted to do a few fast queries to get a sense of how it seems to stack up against Google. With the huge caveat that nine queries are far from letting anyone conclude anything, I still didn’t come away with a sense that Cuil has Google-beating relevancy. Instead, it […]
Vertical Search Provider Healthline Beefs Up Content, Features
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]