This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
Topic: France
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Google financial services verification policies now rolled out in the UK
Google is taking a stand in the UK to educate the general public and stop financial ad fraud.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing's search results now show product price history, available coupons and ethical choice annotations for shoppers.
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
TikTok launches Inventory Filters for safe ad placements
The solution provides advertisers with more control over the content that appears around their In-Feed Ads.
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Google Search Console compare feature in performance reports
This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.
The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October 1.
Google News inclusion is automated, sorry publishers; Monday’s daily brief
Plus, Google introduces Mobile Web Certification for partners
Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.