I’ve been “pre-prompted” as a social media marketing expert with expertise in social media strategy, content creation, advertising, analytics interpretation, influencer marketing, social media partnerships, or any social media-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
Creators were previously only able to upload videos with a maximum time limit of 10 minutes.
Learn how to strategically influence B2B SaaS customer journeys with the right keyword analysis and content tagging for SEO.
The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.
Influencer marketing spend is expected to increase approximately 3.5 times faster in 2023 than social ad spending.
Link building means prioritizing quality and relationships. Learn how to avoid common mistakes and achieve meaningful results today.
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Find out exactly how much each follower has or will cost you with this useful Cost Per Follower Calculator. Feel free to experiment with different scenarios to help you understand how much your audience has cost you. Use it to work out your Cost Per Follower or the number of followers you would need to […]
Advertisers can share job briefs with creators in the TikTok Creative Challenge portal and successful entries will be financially rewarded.
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of these new collaborative articles.
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
Use this useful YouTube Engagement Rate Calculator to work out the engagement rate for your videos, or your whole YouTube Channel. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any video. Feel free to experiment with different scenarios to help you better understand this […]
Creators that comply with Meta's partner monetization policies will have access to create Branded Content in organic Reels.
Creators are becoming increasingly frustrated at the platform that supposedly pledged $1 billion in payouts, is shelling out mere pennies for video views.
It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon.
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
The new features are aimed at helping brands and creators reach consumers through creative images and videos.
Understanding what you can learn from your competitor's backlinks and what to avoid
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
TikTok doesn’t provide an official Engagement Rate. If you have a business account you can look up your engagements, followers and video views – but not your engagement rate. However, it can still be useful to work out your engagement rate for yourself. If you are running social media profiles across multiple networks you might […]
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
And, Google’s tool to report indexing bugs is now available in the U.S.
Plus, come work for Search Engine Land and MarTech
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand
Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012 by Facebook. Since its inception, Instagram has been through various – minor or major – transformations, and is now one of the most popular and used social networks. Anyone can sign up for it for free. While it […]
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
The app represents a return to the simplicity of expert reviews.
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
What does Follow Ratio mean? Follow Ratio is the number of followers compared to the number of accounts someone is following on Twitter or Instagram. It is also known as the Follower to Following Ratio, and occasionally as your Cool Ratio. Follow Ratio is generally considered a reasonable measure of how ‘good’ an account is. […]
Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, Geo-Targeting, Programmatic and every other advance in technology and acronym use, Emails are still the most effective thing you can do to get […]