Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
Ten thousand followers make you an influencer. That’s the word on the social media street. Ten thousand followers and you can start charging companies just to be associated with you. Having even more followers will make you even more money, but 10,000 followers is the base amount you are aiming for. But why 10,000? Having […]
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve […]
Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of […]
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six […]
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
In previous Thursday Hot House posts, we’ve written extensively about PR targeting amplification. Focused distribution to trusted media-role influencers can drive great KPIs, including social signals, links, interviews, quote requests and other earned media spoils. To refresh your memory, there are wonderfully useful occupational psychographic buckets of media users that are targetable in social media. […]
For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect. It’s also […]
For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets […]
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do […]
From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big bold listing within the main search pane. The new ‘Klout Experts’ product […]
The concept of “influence marketing” has suddenly exploded into all aspects of search and online marketing. In his SMX Toronto keynote address, Sam Fiorrella, co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media, will present a new methodology that will advance the concept of influence marketing from a social […]
Last week, in honor of the ubiquitous daytime talk show wrapping after 25 years of production, Yahoo released some search stats as the buzz leading up to the final show airing today (Wednesday, May 25, 2011) built up, with searches related to Oprah Winfrey rising 56% in the week prior. The queen of daytime has long been […]
What do I mean by that headline? A study from Stanford University, summarized by the NY Times, found “that bloggers, over time, had more influence than mainstream publications in areas like technology or entertainment.” In other words a mention or write up in a top publication will generate a “sugar rush” of interest and activity […]
While advertising on social media makes sense for advertisers, the owners of ‘free’ sites like Twitter and Facebook still need to make money. Ad banners have been the answer for many social media sites for a long time. However, banner blindness has created a large problem for advertisers since they are paying for impressions, but […]
While having great content and an appropriate message are crucial for success on social media news sites, having a quality user help with promotion is essential to build momentum. Contacting and conversing with top users who share similar interests as you can be beneficial in helping to spark your content and get it noticed. This […]