Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now! Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Without Fanfare, SEMPO Turns 10 Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Here’s Why AdWords Cost Per Conversion Calculations Don’t Always Add Up In the past couple of weeks, the question of how Google calculates cost per conversion in AdWords has been […]
What do webmasters do when receiving a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google told us back in June that we should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing to our sites. In fact, […]
Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their sites, or those who distribute widgets, should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow, especially on widgets.” The reason is because […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Research Says Search Engines Have Little To Do With Promoting Pirated Content A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Introducing “In-Depth Articles” To Search Results Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Links In Press Releases Should Use Nofollow Like Paid Links Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I […]
Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases. The specific line in the link schemes document is: Links with optimized […]
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorithm changes. Building Links With Content Google has made it harder to build […]
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale article marketing or guest posting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Logo Marks The 407th Birthday Of Rembrandt van Rijn Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and etcher’s 407th birthday. The Google logo includes […]
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts would love a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey] What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new […]
Marie Haynes spotted two video responses from Google where Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building. In general, that is Google’s advice. If you link to something with the intent that it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Alerts Drops RSS Delivery Option Google has quietly dropped the support to deliver your Google Alerts via RSS. A warning at the top of the page, for those who had […]
Yesterday, we covered the 2013 ranking factors from SearchMetrics, now let us share with you the Google ranking factors from a different company named Netmark. You can learn about Netmark’s methodology for determining these ranking factors over here, and you can see all the ranking factors over here. Here the top 10 ranking factors from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Experiments With Social Search By Adding New Bing Boards To Search Results Bing announced today that they are adding a new social element to their search results with the introduction […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location A couple of new features are coming to Bing Ads location extensions, which launched in […]
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. […]
Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links. Previously, the article had a line that read: In general, webmasters can improve the rank of their sites by […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]
Up Close Coverage From SMX Advanced 2013 Recently, I attended the SMX Advanced session, “Authorship: The Deep Dive“, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up first. He […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To End Sponsored Search Ads — For Now Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” […]
Google’s head of search spam, Matt Cutts, posted a new video discussing some of the more common mistakes when using the disavow tool. Below are the six most common mistakes. Note the first one is by far the most common mistake of them all. (1) The file you upload should be a regular text file […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]
Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not about making Google more money in the short term. (3) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Glass Diary, Part 4: Local Search & Navigation Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Green Arrows To View Cache, Similar Pages & To Share Results On Google+ Google has updated how you access the cached pages, similar results and how you share search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Product Listing Ad CPCs Close In On Text Ads [RKG Report] Are those sweet efficiencies early adopters of AdWords product listing ads saw in their holiday numbers coming to an […]
Matt Cutts, Google’s head of search spam, posted a 90-second video on what happens if a site that is selling links also links to your site. In short, Matt Cutts explains that when sites that sell links (with Google knowing about it) link to you, Google won’t pass value from that link seller website. So, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve […]
Google did end commenting on why the BBC received an unnatural link notification despite offering us a “no comment” on our story this past Friday. Was the BBC penalized for unnatural links? Was it possible that the world’s largest news organization was not trusted by Google’s algorithms? The answer is, only one article was penalized. […]
As SEO becomes more about good content and outreach becomes more about relationship building, the gap between link building and journalism continues to shrink. Where once I cursed my journalist background (because of the lack of job opportunities it brought me), I now adore it because it’s taught me how to tell great stories. Storytelling […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Mobile Search: Top Tweets, Autocomplete & Web Browser Twitter announced search upgrades to the Twitter mobile app. The upgrades include an improved relevancy engine for top tweets, improved auto-completion […]