Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
Topic: Merchant Center
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Google is reminding us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max.
Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
Google Merchant Center no longer disapproves login required and restricted purchase free product listings
Although, Google said these free listings may "have limited visibility on Google."
Google showing return grace period within some product search results
This may impact your click through rate from Google Search, so keep an eye on it.
How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.
Google updates advanced location options for Performance Max campaigns
Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only.
Merchant Center can now be linked to Google Analytics 4
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
New Google Shopping experience scorecard
Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Auto-tagging added to Google Merchant Center free listings
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits in both free and paid Google Shopping.
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
Google reduces the unique product identifiers enforcement on free product listings
Instead of removal from Google Search, your products may still show up but the performance will be limited.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Google to enforce unique product identifiers on free merchant listings
Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
Sharing is caring; Wednesday’s daily brief
Plus, Broad Match Modifier goes away in July
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
Google may suspend merchant sites that show invalid product availability
Google Merchant Center has a new policy for Inaccurate availability due to inconsistent availability between the landing page and checkout pages on your website.
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.
The 5 latest Google Ads features and how to make the most of them
A guide to testing the latest Google Ads features and let them work for you.
Google adds Black-owned business label to product results
This was first launched for the Google local business results in July 2020 and now is supported by Google Merchant Center.
Even as more people shop online, searches for ‘available near me’ up over 100% vs. last year
Google's Reena Nadkarni explains what retailers can do to drive local sales.
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.