Scalable local SEO practices
Break down scalable local SEO practices that hold up at scale — covering structure, templates, tooling, workflows, and performance tracking.
Topic: Merchant Center
Google Ads quietly unlocks Merchant Center videos for Performance Max
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
Google shipping and returns policies in Search Console or using new markup
You don't even need a Google Merchant Center account to add this information anymore.
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.
Google Merchant Center adds “Creative Content” section with video assets
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
Google Merchant Center adds centralized Issue Details Page
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
Offline SEO: How to build authority beyond the digital space
Local SEO goes beyond your website. Learn how offline signals—reviews, citations, community presence, and word of mouth—boost visibility in search.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Black Friday PPC strategy: Your AI search playbook
How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share.
SERP features: Types, benefits, and how to rank
Explore all major SERP features, why they matter for SEO, and how to optimize your content to earn more visibility, clicks, and traffic in search results.
Unlocking organic shopping: 8 insights from Google’s free listings
Ranking within Google’s organic shopping results comes with its challenges. These insights will fast-track your free listings knowledge.
Tax settings no longer needed in U.S. Google product feeds
U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.
Auditing the Performance Max black box: A strategic approach
Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.
Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
Google adds loyalty programs support to organization structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
Multi-location SEO: Boost local visibility for each location
Learn how to optimize your website for multiple business locations. Discover strategies for local landing pages, Google Business Profiles, and location-based SEO.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
How to find and use local keywords for better SEO
Boost your local SEO with the right keywords. Learn how to find, optimize, and rank for local search terms that drive traffic and conversions in your area
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
Google Merchant Center to align click reporting with Google Ads
You can expect some of your current and old reports to change when this update happens.
Understanding local search intent
What role does local intent play in Google SERPs?
Google Merchant Center renames Conversion Settings as Key Event Setup
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4's framework.
9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
The current state of Google local justifications
Learn how to use Google's local justifications to improve your visibility in local packs and Google Maps.
How to maximize visibility on Google’s blended SERPs
Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.
Google Maps adds products nearby for product searches
You can now search for products in Google Maps and see product results.
Google debuts Sale Event promotion type in Merchant Center
Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
Google fixes supplemental feed limitation in Merchant Center Next
Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.
Google Product Studio launches AI-generated video creation tool
This is now rolling out to US based merchants.
Google adds generative AI insights, shopping ad campaign goals
Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.