Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
Topic: Merchant Center
Google now supports shipping details schema for product results
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.
Google Merchant Promotions will be approved faster this holiday, Google says
Google also announced pre-holiday updates for Local campaigns.
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads.
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated.
Free Google product listings expand to knowledge panels in Search results
Plus, some early stats on the effect of free listings in Google Shopping.
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
Why you should upload your full product catalog to Google Merchant Center [Video]
It's free! Take full advantage of Surfaces across Google.
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire.
Retailers can now link their PayPal and Google Merchant Center accounts
The integration makes it easier to get up and running with Google's free Shopping listings.
In major shift, Google Shopping opens up to free product listings
After 8 years, Google will bring free listings into its Shopping results as part of an evolution to better compete against Amazon in product search.
FAQ: Google’s Popular Products and how to increase your organic product visibility
How to get your products eligible, make your listings more competitive and measure traffic from Popular Products.
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors.
Google rolls out organic ‘Popular Products’ listings in mobile search results
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center.
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
Google Merchant Center updates rolling out ahead of holiday push
Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns.
Google Search Console adds Products to enhancements reporting section
An exciting new feature has quietly launched in Google Search Console for sites with products.
Bing Merchant Center launches Google Merchant Center Import tool
Product feed imports can be scheduled to easily keep them current for Bing Shopping campaigns.
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20, 2018.
Google announces new online-to-offline features on the cusp of the holiday shopping season
The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties.
CSEs will compete head-on with Google Shopping in EU search results
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]
Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google's "buy button" program.
SearchCap: Google style ideas, Merchant Center accounts & mobile optimization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google image search adds ‘style ideas’ after ‘similar items’ goes liveApr 14, 2017 by Barry Schwartz Google says with the new image search feature, they can “help boost your search style […]
Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
Google to shutter Trusted Stores program in favor of new reviews program
The new program will be integrated with Google Merchant Center.
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
SearchCap: Google AdWords experiments, Google profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & ExperimentsSep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. […]
Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
Google debuts a brand-new look for Merchant Center
A much needed face lift also includes some new features, including sharp new feed rules.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.