How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
Topic: Microsoft Bing
7 focus areas as AI transforms search and the customer journey in 2026
AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.
How to monitor your website’s performance and SEO metrics
After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
SEO benchmarking: How to measure performance and outrank rivals
Track SEO progress with confidence. Learn how benchmarking reveals gaps, sets goals, and helps you stay ahead of competitors in search rankings.
Cached pages in SEO: What they are and how to use them
Cached pages reveal how Google last saw your site. Learn how to check, troubleshoot, and leverage caches—whether you’re new to SEO or managing at scale.
OpenAI launches a web browser – ChatGPT Atlas
And its built in search features seem to use Google Search.
How to plan for GEO in 2026 and evolve your search strategy
GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.
Microsoft Bing finally supports the data-nosnippet HTML attribute
Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.
What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
New Bing Places for Business is live
A new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.
Robots.txt: SEO landmine or secret weapon?
Robots.txt tells search engines what to crawl—or skip. Learn how to create, test, and optimize robots.txt for better SEO and site management.
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
Can small businesses compete on Google Ads anymore?
With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
AI tool adoption jumps to 38%, but 95% still rely on search engines
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
Free Keyword Research Tool for SEO, AI search, and content strategy with volume, difficulty, and intent data
Replace hunches with data. Find keywords for SEO and AIO use cases. Our free tool shows volume, difficulty, intent, and trends to guide your strategy.
ChatGPT’s answers came from Google Search after all: Report
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
What is influencer marketing and how to navigate it
Influencer marketing drives trust and reach. Learn how it works, why it’s effective, and how to build campaigns that convert followers into customers.
JavaScript SEO: How to make dynamic content crawlable
Struggling with indexing issues? Learn how search engines handle JavaScript, what to fix, and how to ensure your dynamic content gets discovered and ranked.
Surviving the search revolution: 7 lessons from losing weight with AI
What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.
Will GEO replace SEO – or become part of it?
GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.
Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools has added some useful upgrades.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
From search to answer engines: How to optimize for the next era of discovery
Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, and engineer relevance at scale.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
7 PPC mistakes hiding in your ad accounts
Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget.