How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Topic: Microsoft Bing
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
Google Search Console AI performance reports and controls to block your content in AI responses
These features are rolling out to subset of website owners in the UK and will expand it to more in the future.
Sitemap Generator Tool: Build an XML sitemap for search engines and AI crawlers
Want to make sure search engines and AI crawlers can find your pages? Make a sitemap in seconds with our free Sitemap Generator tool!
Microsoft releases Web IQ, powered by Bing but designed for how AI-agents search
Microsoft releases a search service just for AI-agents, because agents search differently from humans.
How to use schema markup to optimize for the agentic web
AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.
Google’s AI search guidance is naive and self-serving
Here's why you should take all of Google's latest guidance on optimizing for AI search with a grain of salt.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
Microsoft: AI answers need a smarter search index
AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.
Query intent vs. conversion intent: Why the difference matters
What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.
How China’s fragmented search ecosystem is reshaping SEO in 2026
Baidu still drives B2B demand, while AI and ecommerce platforms reshape discovery. Here’s how to stay visible across both.
7 tools for doing AEO right now
From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers.
Bing Webmaster Tools teases new AI reporting updates
These include citation share, grounding query intent, and GEO-focused recommendations.
Query fan-out in AI search: What is it and how does it work?
Discover query fan-out: what it is, how it works, and how understanding it can improve your content strategy for AI search visibility.
The funnel flip: Why AI forces a bottom-up acquisition strategy
AI changed how the funnel works. Acquisition now starts at the bottom — build understanding, credibility, and reach in the right order.
Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft's new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.
Rand Fishkin: Zero-click search began long before AI
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Why log file analysis matters for AI crawlers and search visibility
Track how AI crawlers access your site, identify crawl gaps, and understand what content gets missed using log file data.
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.
Bing tests larger sponsored product carousel in shopping results
More paid slots could lift Microsoft Shopping clicks and squeeze organic visibility, but sightings suggest the rollout is still limited.
The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
How schema markup fits into AI search — without the hype
Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and cleaner extraction.
SEO’s biggest threat in 2026? Your own organization
From AI overreliance to fragmented data and poor collaboration, internal issues are quietly undermining SEO performance. Here’s what to fix.
Bing Webmaster Tools now links AI queries to cited pages
Bing now lets you click a query to view cited pages or a page to see its grounding queries, with multiple queries and pages linked together.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
Why surface-level SEO tactics won’t build lasting AI search visibility
Advice around AI search is getting simplistic. The real edge comes from knowledge graphs, expert entities, and influence in trusted datasets.
Why the answer in SEO is almost always ‘it depends’
SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
Are your PPC ads still authentic in the age of AI creative?
AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC.
Google removes accessibility section from JavaScript SEO section
This change was made because the advice was "out of date" and Google handles JavaScript fine.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?