Topic: North America

Nokia’s Here Maps Come To Android Phones (Sort Of)

Nokia’s Here Maps, which power maps on Windows Phones, has released a beta version for Samsung Galaxy Android phones. It’s not available through Google Play, though presumably it will be in time. Nokia’s hardware/handset division was sold to Microsoft but Nokia retained the Here mapping service. Now Microsoft is going to phase out the Nokia brand […]

PPC

SEO Organizations Call For “Search Congress” To Create & Enforce Search Marketing Code Of Ethics

SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America. [blockquote cite=”SEMPO”]While the initial search congress and creation of the North American Search Engine Marketing Code of Ethics is being organized by SEMPO, […]

Google’s 2013 Mobile Search Revs Were Roughly $8 Billion

How much money is Google making in mobile search? There have been various analyst estimates for some time. However now we can do the calculation with greater accuracy. Last week the IAB released an updated report on global mobile advertising revenue. The trade association said that worldwide mobile ad revenues were $19.3 billion, representing 92 […]

Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]

The “Right To Be Forgotten” – EU Court Gives People Ability To Delete Their Google Search Results

The “right to be forgotten”: a triumph of individual privacy rights or censorship? It’s going to depend on how it plays out in specific circumstances. The Luxembourg-based European Union Court of Justice, Europe’s “top court,” ruled earlier today that Google can be compelled to remove information about individuals from search results as part of a […]

SEO

Bing Launches On Firefox OS, Does It Matter?

Bing has launched an app for the Firefox Marketplace. As pointed out by The Next Web, Google doesn’t yet have an official app there. Firefox OS is a mobile operating system “built entirely using open web standards” (HTML5). It’s both an effort to reinvigorate the mobile web and keep Firefox from falling into total mobile irrelevance. […]

Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. We asked Google for an official statement […]

PPC

Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers

China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]

SearchCap: The Day In Search, February 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. […]

SEO

Is Your Local Pricing Strategy Blocking Search Engine Spiders?

eMarketer’s recent report on Global e-commerce growth showed online sales globally exceeded $1 trillion in 2012. They further indicate that global e-commerce will grow by an additional 19% in 2013, with the Asia-Pacific region surpassing North America in online sales. This reemphasizes the importance of articles like Andy Atkins-Krüger’s recent article on international pricing strategies and […]

SearchCap: The Day In Search, November 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Competitor Analysis: Realize your Visibility Digital Marketing Depot will host a webcast Thursday Dec 13, 2012 at 1:00 EST (10:00PST). The webcast Competitor Analysis: Realize your Visibility will feature speaker Shaun […]

Powered By Nokia, Yandex Rolls Out Maps Of US And Europe

Yandex is rolling out maps of the US and Europe, powered by Nokia’s mapping division Navteq. The company is also introducing a Turkish mapping site. Yandex says that its maps have an audience of 16.5 million on the PC and an additional 6.6 million users in mobile. Most of these users are concentrated in Eastern […]

SearchCap: The Day In Search, June 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Make Deal With French Anti-Racism Groups Over ‘Jew’ Search Suggestions Google in deal with French groups over ‘Jew’ suggestion via the AFP reports Google has made a deal with several […]

Bing Adds Boatload Of New “Venue Maps” For International Markets

Microsoft announced today, that in conjunction with Nokia, Bing has added “more than 2,700 venue maps” in North America, Europe and Asia. You can access them online at Bing.com/maps (“explore venue maps”). In the US and UK markets venue (indoor) maps are also available on Windows Phones and through the Bing app for the iPhone. The following […]

IAB: Paid Search 62 Percent Of Global Mobile Advertising Revenue In 2011

The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates […]

Search Alliance: AdCenter Migration Complete In UK, Ireland And France

Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been […]

SearchCap: The Day In Search, March 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]

Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data

Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world: Yandex . . . has purchased a license for digital maps supplied by the leading global location content provider, NAVTEQ. These digital maps will be used in the development of […]

Mobile Will Be 22 Percent Of Search Revs Next Year — Report

Efficient Frontier (EFF) and Macquarie Capital have released a new report containing a metric that should get everyone’s attention: the firm is projecting US mobile paid search spending (including tablets) could account for up to 22 percent of total search revenues by the end of 2012. The firm’s report also contains a “less aggressive” projection […]

As Yahoo Struggles Can It “Bring Sexy Back”?

Yesterday Yahoo released Q3 revenues. While they generally met expectations, and operating income came in at the “high end” of Yahoo’s guidance, overall revenues and profit declined: Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,072 million for the third quarter of 2011, a 5 percent decrease from the third quarter of 2010. Income from operations […]

PPC

Report: Paid Search Rebounded In Q3 2011

Paid search advertising grew 24% in the third quarter of 2011 as compared to the year-ago period, according to a new report by interactive marketing agency Covario. A second report on the quarter conducted by Marin Software finds that click volume increased by 22% year-over-year while cost-per-click prices were lower, indicating marketers achieved increased efficiency. […]

Report: Search To Dominate Mobile Advertising By 2015

Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 […]

SearchCap: The Day In Search, August 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Global — But Make Your Ads Local Find out how to maximize your performance in international PPC campaigns – watch this webcast: “Global Domination through PPC: What you MUST know […]

China Appears To Admit Cyberattacks On US

Circumstantial and indirect evidence has long implicated the Chinese government and its surrogates in numerous incidents of digital espionage and other hacking into US corporations’ and government-owned websites and databases. The infamous Gmail hacking episode that triggered Google’s censorship protest and “withdrawal” from the Chinese search market is only one example. The Chinese themselves have […]

China: Not So Fast “Googlerola”

Major international mergers and acquisitions typically must be approved by regulators in multiple jurisdictions before they can be consummated. As a practical matter this has historically meant North America and Europe for most Western companies. But as more US-based and European companies expand into China the Chinese government is increasingly getting in on the action. […]

SearchCap: The Day In Search, July 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search […]

Report: Facebook’s Traffic Down In The U.S. And Canada

Facebook is creeping towards the 700 million user mark, but Inside Facebook reports that Facebook’s U.S. and Canada based traffic and growth dropped in June.  This marks the second straight month of lower growth in these areas for Facebook which is an unusual occurrence. The United States lost nearly 6 million Facebook users (down to 149.4 million […]

SearchCap: The Day In Search, June 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Market Share Static, 2.2 Billion Local Queries On Google ComScore released its May 2011 search market share rankings this afternoon. The data essentially show no change from last month in […]

Mobile Phone Forecast Sees Windows Beating iOS By 2015

Practically every day some research firm somewhere in North America or Europe releases a forecast about how many widgets will be sold next year, or how large a given market is going to be in five years. And every day the overwhelming majority of those forecasts are poised to turn out wrong. In most cases […]

Police Raid Google’s Korean Office Over Location Data

Police apparently raided Google’s Korean offices in Seoul “on suspicion its mobile advertising unit AdMob had illegally collected location data without consent,” according to a Bloomberg report. This is the most extreme action taken by any government in the growing controversy over smartphone location data — essentially criminalizing data collection. In the US Apple and […]

SearchCap: The Day In Search, April 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 50 Percent Of Those Exposed To Mobile Ads Took Action Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. […]