Craft winning paid search ads in 2024: 4 best practices
Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.
Topic: Pay-per-click
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Google pilots new PPC ad format
Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.
Becoming a world-class PPC ad buyer: 8 key lessons
Master the art of profitable ad buying. Learn insider strategies to deliver high-performing campaigns consistently.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
37 key questions to ask when evaluating digital marketing agencies
Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations.
Who won: Measuring the most effective Super Bowl 2024 Ads
Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions.
Will traffic from search engines fall 25% by 2026?
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.
Yelp ad revenue jumps 13% to record $1.28 billion
Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.
How to hire an SEO agency: The definitive guide
Learn key steps for selecting the right SEO agency for your business. Vet vendors by assessing their reputation and watching for red flags.
6 areas to address before increasing B2B paid media investment
Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.
How each Google Ads bid strategy influences campaign success
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
What is a full-funnel PPC strategy?
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
3 tips to be a great data steward for agency clients
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency's role as a strategic partner.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Here’s why PPC now looks more like paid social and what it means
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
3 ways search marketers can prepare for the big cookie crumble
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
How to build a $10 million SEO agency
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
4 advanced GPT-4 capabilities to level up your PPC efforts
Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions.
6 steps to improve your Google Ads campaigns
Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
Google search CPCs up 9%, pushing ad spend up 17%
As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.
Client onboarding and offboarding: The PPC agency’s guide
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
How product scoring can boost your Shopping campaigns
Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
PPC outlook: How advertisers can stay ahead in 2024
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Google Ads for lead gen: 9 tips to scale low-spending campaigns
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
6 tips to build PPC client relationships
Healthy agency-client relationships contribute to better-performing PPC campaigns. Follow these tips to nurture effective partnerships.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Discover the costliest PPC campaign mistakes from industry veteran Melissa Mackey and learn how to fix them for optimal results.
Where PPC ads appear
Paid search ads appear on search engine results pages. Display ads appear on websites, apps, and social media platforms. Here’s an overview of all the different pay-per-click (PPC) ad formats and where you can find them. Text ads Text ads can be found at the top and bottom of search results pages, on desktop and […]
PPC campaign budgeting and bidding strategies
Editor’s Note: PPC Budget: Quick Definition A PPC budget is the money set aside for online ads, paying only when someone clicks. It supports goals like brand awareness, leads, or sales. Here’s how daily budgeting works in PPC campaigns. Plus, learn about all of the automated bidding strategies and options available. Daily budgeting Budgets are […]