Topic: Pay-per-click

SearchCap: Bing Ads, NCAA On Bing & Google Image Filters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App Mar 3, 2016 by Amy Gesenhues For the second year in a row, Bing and the NCAA are teaming […]

SearchCap: comScore Search Share, Google Search Console Data & Search Agencies

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New In AdWords: Stage Campaign Changes In Drafts, Test Changes In ExperimentsFeb 18, 2016 by Ginny Marvin Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible. […]

SearchCap: Bing Ad Network, AdWords Data & SEO Games

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Quick Wins To Beat The SEO Waiting Game Feb 17, 2016 by Dan Bagby Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan […]

SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Retailers: GTINs Required By May 16 For Google Product Listing AdsFeb 11, 2016 by Ginny Marvin GTINs will be required for brand name products sold by multiple merchants. 5 Simple Strategies […]

SearchCap: Conversions, PPC Optimization & Wikidata

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikidata 101Feb 10, 2016 by Clay Cazier Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can […]

SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get Your Priorities Straight: Structuring Google Shopping CampaignsFeb 2, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your […]

SearchCap: Google Guidelines, Yahoo Redesign & Local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates The General Guidelines Section Of Their Webmaster GuidelinesJan 28, 2016 by Barry Schwartz Google has made significant changes to the content on their Webmaster Guidelines documentation. Yahoo Redesigns Home […]

SEO

SearchCap: PPC Mistakes & Fixing Old Links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Early Bird Rates Expire Saturday. Register Today!Jan 25, 2016 by Search Engine Land Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and […]

SEO

SMX West Early Bird Rates Expire Saturday. Register Today!

Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and save $200. Join us for three days of: Quality, unbiased content: SMX is programmed by the Search Engine Land editorial team. So rest assured you’ll be getting the most out of your investment. We guarantee it. Innovative tactics: Ramp […]

SearchCap: Google Pays Apple $1B, comScore Report & SEO Content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way UpJan 22, 2016 by Greg Sterling December desktop search rankings from comScore came out yesterday. Bing gained slightly […]

SearchCap: Google AMP Errors, Nofollow Links & AdWords Health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console Adds AMP Error Report Jan 20, 2016 by Barry Schwartz A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. […]

SearchCap: Google Dance, Bing Logo & Amit Singhal Interview

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]

SEO

Obsessed with SEO and SEM? Supercharge Your Search Skills at SMX West.

Join us at Search Engine Land’s SMX West in San Jose March 1–3 for dynamic paid and organic search content and opportunities to make career-defining professional connections. Build your own agenda from 50+ powerful sessions led by industry giants who are redefining #Search marketing. Learn to dominate search from leading experts who will share their SEO and […]

SearchCap: Local Search, SEO Columns & Engaging SEO Stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting Social With Search Engine Land: Our Most Engaging Stories Of 2015Dec 30, 2015 by Lauren Donovan Likes, comments, shares — you name it, we tallied it. Here are the most […]

SearchCap: Bing Ads Feature Changes, SEO Hype & Search Trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!Dec 29, 2015 by Jessica Thompson From retargeting tactics to time-saving AdWords scripts, our top SEM columns from the past year […]

SearchCap: Santa, Google NCR & SEO Success

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Authoritative Links: Search Engine Land’s 10 Top Link Week Columns Of 2015Dec 28, 2015 by Jessica Thompson Though naysayers continue to predict the death of link building, it’s still going strong. […]