Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google widely testing the title links in black, instead of the traditional blue hyperlink colorMay 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Son of Siri: Viv aims to go way beyond today’s digital assistantsMay 5, 2016 by Greg Sterling Viv hopes to effectively supersede Google as “an intelligent interface to everything.” Changing domain […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops product rich snippets from airline pricing websitesMay 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts May 2, 2016 by Barry Schwartz It is now even more important to verify your web site […]
Advertisers can add the extensions at the campaign and ad group levels.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Merchant Center Feed Rules to make formatting shopping feeds easierApr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing purple “Ad” label in MapsApr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map. Five reasons why GTIN should be your new favorite […]
With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including […]
Product listing ads continue to drive growth with added exposure on mobile and search partners.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 big changes with search engines over my 20 years of covering them Apr 17, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has […]
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA. Google local results get […]
SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Feed your search marketing obsession at SMX AdvancedApr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only […]
For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […]
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ accounts no longer required for leaving local reviews in Google Apr 4, 2016 by Barry Schwartz Google revamped the interface to add reviews on local results and dropped the Google+ […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo releases travel and retail keyword results after Google’s right rail ad changeMar 31, 2016 by Ginny Marvin Overall, the number of advertisers competing is down and CPCs are up somewhat, […]
Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)Mar 23, 2016 by Lori Weiman In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman […]
The Google Partners exam now includes questions on the latest product features and search trends.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building is a human endeavorMar 22, 2016 by Andrew Dennis The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person. Evangelizing organic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr Mar 18, 2016 by Ginny Marvin The new ad extension is in beta in the US. Why costs […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing partners with US National Park Service for #FindYourPark photo contest Mar 18, 2016 by Amy Gesenhues The winning photo will be featured on Bing’s home page during National Park Week […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ch-ch-ch-changes. How they’re affecting publishers and SEOsMar 17, 2016 by Kristine Schachinger Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate […]
Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local and mobile search, social media marketing and more. Look forward to groundbreaking […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Trial Run Ads for apps in search results to let users play before installingMar 14, 2016 by Ginny Marvin The app streaming ads allow Android users to play with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Send AdWords alerts directly to Slack with this AdWords script libraryMar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows […]
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RIP Google PageRank score: A retrospective on how it ruined the webMar 9, 2016 by Danny Sullivan While Google will remove PageRank scores from public view in the coming weeks, the […]
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan Mar 4, 2016 by Danny Sullivan Google will ensure those within a country where a RTBF request was granted cannot […]