SearchCap: AdWords Turns 15, Internet Archive Grant & SEMPO Report
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Topic: Pay-per-click
SEMPO State Of The Industry Report 2015 Results
Check out the latest data on the search marketing industry from SEMPO.
Score The Most Savings At SMX West By Registering Now!
Search Marketing Expo — SMX West, the conference of choice for search marketing professionals, returns for its ninth consecutive year! Join us in Silicon Valley for three days of tactical solutions in SEO, PPC, social media, local search, mobile, analytics and more! SMX West will run March 1–3; the expo hall will be open March […]
Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study]
Merkle RKG's Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise.
Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]
Adobe's quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions.
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.
2015 US Search Award Winners Announced
22 firms and individuals recognized for their accomplishments in search engine marketing
Discover Unprecedented Social Media Tactics At SocialPro. Rates Increase Next Week!
Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan: The 20+ session agenda provides unrivaled social media tactics that drive business growth, engagement and competitive advantage. We know your time is precious — […]
SearchCap: Bing Ads Editor Upgraded, Holiday PPC Success Tips & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
Know Thy Enemy: Local SEO & The Art of War
What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.
SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Additional Ranking Boost For Using App Indexing APISep 30, 2015 by Barry Schwartz Google announced a new ranking boost for App Indexing, as well as a new iOS indexing […]
SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The SEO And User Science Behind Long-Form Content Sep 28, 2015 by John E. Lincoln Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, […]
SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for […]
SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]
Google Expands Commission-Based Hotel Ads Program
Book on Google ads now available on desktop in the US.
SearchCap: “The Martian” On Bing Maps, Common Adwords Mistakes & Super Mario Google Easter Egg
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars Sep 15, 2015 by Amy Gesenhues Microsoft is giving moviegoers an advanced look at the […]
SearchCap: Local Marketing, Content Marketing & A Reader Survey
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Global Content Marketing for Enterprise — September 24 Webcast Sep 14, 2015 by Search Engine Land Technologies, tactics and tricks for gaining market share with exceptional content. 14 Billion Reasons You […]
SearchCap: Google Structured Data Ranking, Baidu Mobile Assistant & Google My Business App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google May Add Structured Markup & Data To Ranking Algorithm Sep 11, 2015 by Barry Schwartz Google hints it may decide to use structured data in its ranking algorithm some day, […]
SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Changes The Definition Of Conversions For Reporting & Columns Sep 10, 2015 by Greg Finn In mid-October, AdWords will be changing the “Conversions” columns and reporting to only include optimized […]
SearchCap: Paid Search Best Practices, Link Development & Search Experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu To reach your SEO goals, your landing pages must map to search terms tied […]
Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends
See when to expect click-through rates and costs to peak by product category and more.
SearchCap: Google Health, Google Maps Explore & Our App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Search Engine Land App Now Live For iOS & Android Download the new Search Engine Land app, plus the Marketing Land sister app for iOS and Android devices now. Google […]
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting. Facebook’s targeting capabilities + Instagram’s visual prowess = […]
SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature New version also includes at-a-glance Popular Now content on Apple Watch and easier access to […]
SearchCap: Google Goes After The App Interstitial, Duke Kahanamoku Google Logo & ComScore Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high […]
SearchCap: Google iOS App Update, Google Shopping Adds Automated Bid Options & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s iOS App Now Provides Context-Aware Conversational Search Google recently updated its iOS app to bring context-aware searching to any content within search results. It allows searchers to ask additional questions […]
SearchCap: Google Gets More Time To Respond To EU, 6 Local SEO Stats & PPC Ad Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places Easier To Locate Google’s Open Location Codes can now be searched on both Google and Google Maps. Is Google Experimenting With Bringing […]
Learn Profit-Boosting SEO & SEM Insights At SMX East. Register & Save $200 With Early Bird Rates!
Don’t miss out on SMX East, THE conference for digital marketing professionals. Register now and pay $1695 with early bird rates, expiring August 29. Get three days of tactical sessions, keynotes, clinics, and career defining connections! Score Oscar-winning results for your campaigns! Choose from 25+ SEO-dedicated sessions that will help boost your organic traffic and outrank the competition. Attend our SEM sessions and […]
SearchCap: Bing Ads Updates, Global CPC Benchmarks & Moz’s 2015 Search Ranking Factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Major Billing Improvements & Consolidated Billing Arrive On Bing Ads A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. Is CTR […]