Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast Tips for search marketers trying to turn mobile callers into customers. Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. Bing May Remove […]
Super early bird pricing for SMX Advanced expires this Saturday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in experts-only sessions and network with fellow internet marketing thought leaders. Check out the tactic-packed agenda including these new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast Learn how to use analytics to quickly gain smarter insights and improve marketing performance. Search In Pics: Analytics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Importance Of XML Sitemaps In The Age Of Panda Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Loses Market Share As Some Firefox Users Return To Google Yahoo gives Google back some of the gains won after Firefox deal. B2B Marketing Automation Platforms 2015: New Market Intelligence […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s The State Of Link Building For SEO In 2015 & Beyond? The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what’s safe, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New “Favorites” Feature That Lets Users Bookmark Images Still in beta, the new feature is available only for users signed in to their accounts on a desktop. AdWords Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yoast WordPress SEO Plugin Vulnerable To Hackers Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO […]
BrandVerity's Q4 study looks at trademark usage in paid search across 10 industry verticals.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Patrick Pichette, Google’s CFO To Retire Google’s long term CFO has told the company he wants to retire over the next six months but will help the company find a replacement. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says They May Flag Broken Security Certificates In The Search Results Google may flag sites that have broken security certificates in the search results. They may also boost the ranking […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes Car Insurance Links After SEOs Complain Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Launches New Local Search Marketplace For National Advertisers Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local […]
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these national-locals called “ypSearch Marketplace.” It’s a paid-search, bidded marketplace that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo’s big day. Naturally […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google City Searches Now Include Hotel Booking Info In Knowledge Graph Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is […]
Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Tests “Chat” Button In Local Business Box Google is testing showing a live chat button in the local search box within the web search results for some businesses. No […]
Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo Bing Network Strategic Ambassador. Now it’s adding its own PPC search inventory to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Land’s SMX West Is Next Week – Here’s How to Attend Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns. Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: See All Of The New Google AdWords Updates On One Web Page Google creates a new page that acts as a release notes document for showing advertisers the latest updates and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Now Supports Instant Answers In French, German, Czech & Polish Languages Now you can get 9 million answers in French, German, Czech & Polish from DuckDuckGo. AMA: Common Local SEO […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks! Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Data Stopped Updating Almost A Week Ago Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don’t be, everyone else has the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Success for 2015: Conversion Tips from Inside Experts Is your AdWords campaign ready for success in 2015? 10 WordPress SEO Questions That Took Me 10 Years To Answer! Looking to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Rich Medical Content Into Knowledge Graph Users will soon see deeper health information for more than 400 conditions. 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The Thorny Dilemma At […]
Changes are designed to make quality score more informative and easier to use.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business? Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine? The Future Of Search Is Productivity […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How The Sharing Economy Will Lead To The Growth Of Online Reviews Marketing Land’s Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Common Mistakes To Avoid On Local Websites Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford. Firefox Deal Continues To Boost Yahoo […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Digital Marketing Resolutions For 2016 According to columnist Alistair Dent, it’s too late to plan for this year — so get a head start on planning for the next. 5 […]
It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly significant impact on your search campaign.
Search Engine Land’s – SMX West conference rates increase Saturday, January 31st. Register now and save on all passes! Join us March 3-5 in San Jose for: Cutting edge tactics. Choose from over 60 sessions on paid search advertising (PPC), search engine optimization (SEO), local search, mobile marketing and more. Check out the agenda. Unbiased, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season […]
Revenue rose 50 percent year-over-year, just beating out Black Friday's revenue gains of 49 percent according to Kenshoo.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] Click share also rose on Bing’s product ads, doubling from Q3. Pinterest Search Is Now Customized By Gender Aiming […]