PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing's product ads, doubling from Q3.
Topic: Pay-per-click
Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Time Is The State Of The Union? White House Uses SEO To Spread The Word President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. […]
Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by increased spend on the Yahoo Bing Network […]
SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel Searches for “Oscar nominee” and “Oscar nominations” on both Google and Bing deliver results for this year’s best picture […]
SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events Google makes four updates to the events knowledge graph after launching the markup back in March 2014. […]
Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
Mobile accounted for more than a third of clicks and ad spend.
SearchCap: LinkedIn Search, Target Mobile & Google AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 […]
SearchCap: Google Car Insurance, DMCA Takedowns, Urbanspoon & Super Bowl Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in […]
Seeing Double: Yahoo, Bing Search Ads Show Duplicate Copy In Headlines And Ad Text
Change effecting top line ads said to boost click-through rates.
Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google
Relying on recently released StatCounter data we previously reported Yahoo search gains in the wake of the Firefox “default search” deal announced earlier this year. However a subsequent analysis by RKG’s Mark Ballard argues that many Firefox 34 users are switching back to Google as their default search engine. Ballard looked at paid clicks from […]
Dive Deep on SEO, PPC, Social Media, Display & Local Search – Check out the SMX West Workshops
Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small group of […]
Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy
Advertisers will need to use call or location extensions to display phone numbers.
AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts
Using MCC Scripts and Google Sheets for powerful optimization. Plus the "hidden" gem in the Bidding by Weather script.
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
SearchCap: Aviate By Yahoo, Bletchley Park & Google Holiday Logos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 SEO Tactics To Kick-Start The New Year If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and […]
SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Despite Documented Performance Lift Brands Still Confounded By Local Search Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are […]
SearchCap: Google News Spain Lives, Bing Predictions & Google Mobile Thumbnails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix Fix comes just a week after the initial roll out. Bing Predicts 2015 To Be The Year Of The […]
SearchCap: Google News In Spain, Bing Hotel Booking & Penguin 3.0
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries. […]
SearchCap: Bing Content Quality, Google Maps Evolves & Sofa Sunday
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Create Useful Links, Think Like A User, Not A Content Producer Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode […]
SearchCap: Bing Ads Campaign Planner, Yahoo Firefox Surge & Local Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was Your Site Hit By Google’s Panda Or […]
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt […]
SearchCap: Google Penguin Vibrations, Right To Be Forgotten Rules & Santa Tracker
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Penguin 3.0 Rollout Still Ongoing Google has confirmed with us that the shifts and changes reported throughout the industry on Thanksgiving day were a result of the Penguin 3.0 refresh […]
SearchCap: King Of The United States, Break Up Google Conflict & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Legislator Calling For Google Breakup Has Serious Conflict Of Interest The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of […]
SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s […]
SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. […]
SearchCap: Firefox Picks Yahoo, Apple Maps Partners & Bing Home Page HD
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal How much does it cost to be Mozilla’s Firefox search provider in Europe? Perhaps nothing — because Google […]
SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]
AdWords Glitches? Google Says Shopping Campaigns Access Issues Have Been Fixed
Paid search management is demanding enough without platform connectivity issues. Over the past weeks, several AdWords users have taken to Twitter to complain about ongoing issues with what’s come to be known as the “red bar of death”. The red banner looks like this: Last week, there was a widespread issue that affected user’s ability […]
For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match
Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals, misspellings, abbreviations, and the like — while still adhering to […]
SearchCap: Google Debuts New Hotel Booking Ads, A New Call Analytics Report & Holiday Paid Search Drivers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google […]
More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as conversions, cost, CPA and conversion rate. By clicking on […]
SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was […]
SearchCap: Google & Bing Honor Veterans, DuckDuckGo Added To Firefox & Google Shopping Traffic Insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage To honor all veterans, Bing is featuring The Tower of London on its homepage […]
SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing: It’s Unlikely That We’ll Take Search Share Away From Google Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market […]
SearchCap: BingBot Mobile, Google Penguin Rolling & AdWords Changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s content marketing with link building. Quality content attracts […]
SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion […]
SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. […]
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What The Search Engines Reported Google reported third […]