Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location
New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format.
Topic: Pay-per-click
The 16 Secrets Of Guerrilla Local SEO
Some people get so focused on rankings that they forget what great SEO is all about: marketing. Through applying the principles of guerrilla marketing, columnist Marcus Miller shows how great marketing makes for great local SEO.
SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Deadline Extended For 2015 Search Engine Land Awards Entries Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine […]
SearchCap: Google Home Service Search Ads, Right To Be Forgotten Challenged & Bing Emoji Keyboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Fights France To Prevent Globalization Of The Right-to-Be-Forgotten Google has formally appealed France’s data protection authority’s order that Google apply Right-to-Be-Forgotten (RTBF) removals to its global index. The Commission Nationale […]
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
SearchCap: comScore Data, Google Autocomplete API & PPC 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Reduce Cart Abandonment and Increase Revenue with Customer Reviews — July 29 Webcast Learn how reviews can help drive SEO traffic and revenue. US Desktop Search Rankings Hold Steady; Google Maintains […]
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.
SearchCap: Google Panda 4.2, AdWords CPCs & Featured Snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months Google says a Panda refresh began this weekend but will take months to fully roll out. AdWords Brand […]
SearchCap: Google Hotel Finder, Google Maps Timeline & Bing Revenge Porn
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Device Launch Campaigns: Key Insights For Online Advertising Success About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John […]
SearchCap: Search Marketing Strategies, Google On New TLDs & Bing Search Traffic Issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The Cross-Border Series Part […]
SearchCap: Google Sitemaps Bug, Baidu Digital Ads & Search Volumes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Importance Of Monthly Versus Rolling Average Search Volume Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time […]
SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to […]
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG.
SearchCap: Google Purchase Now, Google Needs SEO & RTBF UK
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Hiring An SEO Manager To Improve Its Rankings In Google Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic […]
SearchCap: Google Map Maker, Bing Ads Shopping & Search Console Notices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative The new leadership will be charged with creating local communities to help educate and support search marketing […]
SearchCap: Google Penguin, Google Maps, Hotel Booking & Hreflang
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin Refresh Months Away From Happening Google’s Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run […]
Google Showing Reviews Snippets About Products In Knowledge Panels
Quotes pulled from reviews provide feedback on specific product features.
SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Does It Mean To Be “Search Marketer of the Year”? Learn more about the two awards to be presented for Male and Female Search Marketer of the Year at the […]
Report: US Paid Search Spend Up 22 Percent In Q2, Google Regains Share Losses
Mobile continues to drive growth with smartphone spend up 71 percent year-over-year.
PPC Trademark Bidding In Q1 Fell Sharply After The Holidays; Highest In Home Services Industry
Study finds rates of brand bidding highest on Bing desktop/tablet, but lowest on Bing Mobile.
SearchCap: Google On Links, RTBF In US & Tweets Indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wywy Lets Advertisers Sync Search Bidding With Television Campaigns eHealth.com is first to boost Google AdWords bids in the minutes after commercials air. Google Now Indexing 466% More Tweets, Still Favoring […]
SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
SearchCap: SEO Jobs & Bing Webmaster Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ultimate Guide To Bing Webmaster Tools Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Be Aware! SEO Might Help You Land […]
SearchCap: Google Powering Yahoo, DuckDuckGo Auto Suggest & Google Search Console Combine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Testing Google Powered Search Results Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search. 24/7 Bidding: Going Mobile With 100% More Shopping! […]
SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other […]
SearchCap: Yelp Study On Google, Local Search Pitfalls & Google Analytics Remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition […]
SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the […]
SearchCap: Bing Adds Audio To Homepage, 7 Automated SEO Activities & Matt Cutts Extends Leave
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Mobile Browser Search Results Are Better Than Its App More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. […]
Google’s Future Relies On Quality Control
How will Google adapt to the rise of mobile? Columnist Andy Taylor explores the issues Google is facing and the opportunities it has to stay relevant.
SearchCap: Google Quality Update, Fast Reconsideration Requests & Russia Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Says Process For Reviewing Right To Be Forgotten Appeals Is Working Of the nearly 2,000 complaints reviewed so far, the EU found the majority of denied RTBF requests were justified. […]
SearchCap: Google Trends, AdWords URLs & Direct Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015 Does your company need social media management software? Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In […]
SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: FIFA Women’s World Cup Results Are For Android-Only Want scores in the FIFA Women’s World Cup? On Android, Google makes it easy. For desktop & iOS, it’s doing nothing special […]
SearchCap: Canada Censors Google, France Right To Be Forgotten & Local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine […]
SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo […]
SearchCap: Google Maps iOS App, Apple iOS Deep Linking & Gay Pride Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gay Pride Month Gets Google’s Support With Rainbow-Colored Images For LGBT Searches For the month of June, LGBT-related search terms will deliver a Google results page with a rainbow-colored heart and […]
SearchCap: Apple iOS9, Yelp Paid Reviews & Google Now On Tap Examples
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]