An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
Topic: Publicis Groupe
ChatGPT ads expand with self-serve buying
ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
Reddit unveils social listening tool and conversation add-ons
Reddit said its Community Intelligence tools turn 20 years of conversations into actionable insights and ad features to help brands.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Instacart rolls out off-platform Google Shopping ads for CPG partners
Advertisers use these ads to reach high-intent Google users and deliver products within an hour for an improved user experience.
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
SearchCap: comScore Search Rankings, Google Rubik’s Cube & Doodle Equality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Snippet Overlay Descriptions May Use DMOZ Description About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search […]
SearchCap: The Day In Search, August 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected […]
SearchCap: The Day In Search, June 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
SMX East 2011: Use Searcher Personas To Connect SEO To Conversion
Use Searcher Personas To Connect SEO To Conversion Presentations from SMX East – NYC, NY, September 2011 We all know that audience engagement doesn’t start at a web site. It starts at the search box. And it’s not enough to rank well for high volume queries. To be successful, you have to rank well for […]
Google In Major Display Partnership With Ad Holding Company Omnicom
According to an article in the Wall Street Journal, Google will announce a deal with Omnicom Media Group, one of the major global ad holding companies. The Google-Omnicom deal is focused on display advertising and the DoubleClick Exchange specifically. According to the WSJ Ominicom will be spending “hundreds of millions of dollars to buy display […]
American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal
One of the factors behind the US Justice Department’s (DOJ’s) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the “4As,” or American Association of Advertising Agencies, […]
SearchCap: The Day In Search, August 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pitches Benefits, Ease Of Using Google Maps Google’s outreach last week was all about Street View. This week it appears to be Google Maps’ turn in the spotlight, thanks to […]
After Buying Performics From Google, Publicis Buys Razorfish From Microsoft
Yesterday Microsoft and French advertising holding company Publicis Groupe announced that the latter was buying agency Razorfish. Razorfish came to Microsoft as part of the $6 billion aQuantive deal, the largest acquisition in Redmond’s history. As part of the deal Publicis will give Microsoft 6.5 million shares, amounting to a roughly 3 percent stake in […]
South African SEM Firm Files Complaint Against Google SA For “Abuse Of Dominance”
South African online marketing firm Entelligence announced that it had filed a formal complaint with the Competition Commission of South Africa against Google’s South African operation for “abuse of dominance in terms of Section S8(d)(i) of the Competition Act 89 of 1998, which prohibits a firm from ‘requiring or inducing a supplier or customer to […]
SearchCap: The Day In Search, August 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Sells Off Performics To Publicis Groupe
SmartMoney reports that Google has sold off the search marketing division of DoubleClick, Performics, to a French company named Publicis Groupe. When Google purchased DoubleClick, they acquired Performics with it. Google promised to sell off the Performics division, due to the conflict of interest in owning such a company. Today, they sold it to Publicis […]
Search Biz: Fear On Madison Avenue, Google Now A “Froe,” Microsoft’s Avenue A Says GooHoo “Good News For Advertisers,” & Yahoo Planning To Double Headcount In India
In a bit of irony, Microsoft-owned Avenue A/Razorfish’s search VP Matt Greitzer said that the recently announced Google-Yahoo paid search pact “is going to be good news for advertisers.” Greitzer subsequently qualified (or might have been asked to qualify) his early enthusiasm for the deal by suggesting that it could result in higher prices for […]
SearchCap: The Day In Search, May 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo To Icahn’s Takeover Letter: We’re Just Fine, Thank You Very Much
Dear Carl. We here at Yahoo got your letter telling us how much we suck. We think you suck more And let us tell you why. That’s the short summary of Yahoo’s response to Carl Icahn’s letter yesterday telling Yahoo he will fight to oust their board and do a deal with Microsoft, assuming Microsoft […]
SearchCap: The Day In Search, February 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, January 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Publicis & Google In Technology, Media-Planning Partnership
Paris-based Publicis Groupe is one of the four largest ad agencies in the world, with a portfolio of subsidiary brands that includes Leo Burnett Worldwide and Saatchi & Saatchi, among many others. In late 2006, the firm also bought online ad agency Digitas. Reuters is reporting that Publicis and Google are “combining their expertise to […]